Retailers showing support for the upcoming Surf Shop Day on May 17. Photos courtesy of SIMA.
Surf Shop Day came from a casual chat between Mike Vavak, founder of Building The Revolution, and a friend. The two started brainstorming about a surf alternative to Record Store Day to spotlight the local surf shops that are central to the culture. And just like that, Surf Shop Day began to take form.
The inaugural celebration kicked off on May 18, 2019. Initially named Board Shop Day, it was quickly changed to Surf Shop Day.
Now, Surf Shop Day is celebrated every year on the third Saturday in May. It’s unofficially seen as the start of summer; a perfect time for surfers to stop by their local shops, pick up gear, and get hyped for the season ahead.
From the outset, the goal has been straightforward: support the indie surf shops that contribute to the local surf scene. We view shops as more than just retail spaces. They’re community hubs, career-launching pads, and protectors of surf culture. The day of celebration also invites brands to join in and get creative in how they want to show their support.
Here is the link to the remainder of this helpful and relevant article: Opinion: Surf Shop Day Highlights Importance of Shops in Surf Culture | Shop Eat Surf Outdoor
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