Clockwise from top left: Swedish sales rep Ante with the Kiosk Skate Shop crew in Orebro, Sweden; Kevin “Spanky” Long delivered a hand-drawn postcard and donuts to Val Surf in Los Angeles; A special delivery of goodies for Slappy’s Garage in San Diego. Photos courtesy of NDK Skateboarding.
The initiative redirected online shoppers to independent skate retailers instead, while the brands’ team riders, distributors, sales representatives, and staff visited local shops in person across multiple time zones.
Etnies, éS, and Emerica shuttered all three of its global e-commerce platforms for 24 hours on February 21 to mark Skate Shop Day.
The initiative redirected online shoppers to independent skate retailers instead, while the brands’ team riders, distributors, sales representatives, and staff visited local shops in person across multiple time zones, said Fred van Schie, North America marketing manager for NDK Skateboarding. (Nidecker acquired the brands from previous owner Sole Technology.)
Throughout the day, the three brands documented store visits via Instagram stories, capturing moments from independent retailers worldwide. More than 75 company representatives participated globally, he said.
Here is the link to the remainder of this helpful and relevant article: https://shop-eat-surf-outdoor.com/news/etnies-es-and-emerica-closed-e-commerce-sites-for-skate-shop-day/617001/
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