A Sun Care Brand With Strong Shelf Appeal, Smart Repeat Sales Potential, And A Story Customers Connect With
Not every sunscreen belongs in every store.
Big-box SPF may work in a supermarket aisle, but independent surf, skate, wake, SUP, and outdoor retailers know their customers expect something more thoughtful than a generic bottle placed near checkout.
They want products that match their lifestyle.
That is where The Beach Rooster stands out.
The brand was founded by Maggie Raymond, her father Jeff, and her brother. It’s heavily inspired by Jeff Raymond’s personal battle with skin cancer. The mission: create a smarter daily sun care solution using ingredients customers can trust. The result is a modern coastal brand defined by performance, care, and authenticity.
Made for beach mornings, paddle sessions, boat days, road trips, surf checks, and everyday time outdoors, The Beach Rooster feels naturally aligned with specialty retail.
Standout Features Customers Notice
Reef-Friendly Mineral Protection
Made with non-nano zinc oxide for broad-spectrum sun protection without common chemical sunscreen ingredients.
Tinted Formula
Designed to blend in naturally with the skin tone, without leaving a white cast.
Skin-Friendly Ingredients
Formulated with nourishing ingredients that help support skin comfort while protecting from the sun.
Lip Balm With SPF 30
An easy add-on item customers can use daily at the beach, on the trail, or in town.
Strong Visual Appeal
Clean, premium packaging that looks elevated on the shelf and near checkout.
Why It Works For Independent Shops
Repeat Purchases
Unlike hardgoods, sunscreen and lip balm need more frequent replacement. One customer can turn into multiple purchases throughout the season.
Easy Add-On Sales
Placed near checkout, apparel, rentals, beach accessories, or travel gear, it becomes a natural extra purchase.
Better Brand Fit
Customers often connect more with products that feel authentic, active, coastal, and independently minded.
Strong Gift Potential
Well-designed personal care products also make practical gifts and travel add-ons.
Try It Yourself At The Show
Retailers can pick up free samples at The Beach Rooster booth and also at the BRA Booth #738.
Not tiny one-time packets.
Real samples that let buyers and staff properly experience the formula, texture, and everyday usability.
A Smarter Category Addition
Independent retailers win by carrying products customers did not expect to find, but are glad they did.
The Beach Rooster gives specialty stores a fresh option in a category every outdoor customer needs.
Visit the booth, grab samples, and see why more retailers are making room for smarter sun care.
We, at the Board Retailers Association, are pleased to mention that The Beach Rooster is a fully vetted BRA Supporting Partner who can provide samples or set up a wholesale account for you. We are happy to invite any BRA Retail Member interested in learning more or taking the next steps to send an email to doug@boardretailers.org requesting a direct introduction to the team behind this outstanding sunscreen supplier. Also, if you happen to be at the upcoming CARV Expo Trade Show, be sure to stop by The Beach Roster Booth (#607) to meet Maggie, pick up your samples, and really see why more intelligent independent specialty retailers are making room for smarter sun care. – Doug Works, BRA Executive Director
If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished Membership via this super simple join form