by Doug Works | May 3, 2026 | News
A Sun Care Brand With Strong Shelf Appeal, Smart Repeat Sales Potential, And A Story Customers Connect With Not every sunscreen belongs in every store. Big-box SPF may work in a supermarket aisle, but independent surf, skate, wake, SUP, and outdoor retailers know...
by Doug Works | Apr 30, 2026 | Artificial Intelligence / CHAT GPT, News
Credit: Getty Images by Paper Boat Creative Retail has always been a human-centered business. Every sale, return, upsell and resolution depends on an employee’s ability to read emotion, respond appropriately, and guide a customer through an experience that feels both...
by Doug Works | Mar 16, 2026 | Event Planning, Industry, News, Resources
Action Sports Canopies offers a comprehensive range of customizable event display solutions, allowing retailers to build cohesive, scalable, branding systems. From entry-level kits to full trade show setups, retailers can expand their display inventory while...
by Doug Works | Apr 18, 2025 | Community, Industry, News, Resources, Retail Strategy, Skateboard, Snowboard, SUP, Surf, Trade Shows
Image of a vintage copy of The Surfer Quarterly over from when an issue only cost $.75 courtesy of Surfer Mag SAN DIEGO — CARV Expo, taking place June 20–22 at the San Diego Convention Center, will bring together board sports brands, retailers, athletes, media, and...
by Doug Works | Mar 6, 2025 | Book Review, Industry, Reviews, SUP, Surf, Surf Expo, Trade Shows
Leading up to the most recent Surf Expo Trade Show, George (BRA Chairman and owner of Modern Skate & Surf) and I were evaluating potential guest speakers for our Board Retailers Association (BRA) Surf Expo Kickoff Breakfast, which was slated to happen on Day 1 of...