From left: Barrett Rhymes of AFTCO and Marsh Wear Clothing; We ran into Brixton having a team dinner in Orlando; Marlen owners Doris Gonzalez and Ricardo Villanueva are longtime industry reps and have now started their own brand. Photos by SESO.
Surf Expo’s September edition wrapped Friday at the Orange County Convention Center in Orlando, marking the second show of the event’s 50th anniversary year.
The show floor was filled with brands debuting new lines and booth builds, including an expanded Duvin booth, new swim from Sisstr and newcomer Marlen, and lots of showings at Lotus & Luna and Salty Crew, among others.
Off the floor, buyers and brands connected at industry events including BRA’s No Agenda Dinner and the Surf Expo Industry Party at Kings, title sponsored by Lightspeed for the first time, with bowling and billiards on tap.
Click on the following link to view the rest of the article and checkout the slideshow for extensive photos from the show floor: Updated: More Photos from Surf Expo September 2026 | Shop Eat Surf Outdoor
Be sure to visit and bookmark the Shop Eat Surf website to view valuable Industry News and Resourceful Articles regularly
If you are planning on attending this week’s Surf Expo Trade Show, be prepared to maximize your experience by clicking on the following informational link: Board Retailers Association Announces BRA Events and Opportunities at Surf Expo | Shop-Eat-Surf
We, at Board Retailers Association, strongly encourage you to attend the next installment of this massively important trade show in January. The new product ideas and business strategies that can be identified at the various educational seminars, networking forums, exhibitors booths and special events can make the difference between a normal or down season and a significant up season for your shop and enable you to recharge your battery and motivation. While you are at Surf Expo (January 6-8, 2027) visit us at the BRA Booth to learn more about how our nonprofit organization can help you to survive and thrive, and to register to win a ton of prizes from BRA Supporting Event Partners. If you are a Distinguished Retail Member, you can be added to the guest list for the next BRA No Agenda Dinner, which will happen on Wednesday, January 5, 2027 – Doug Works, Executive Director of BRA
If you are not yet a BRA Retail Member, you can easily opt in to either Regular (no cost) or Distinguished ($100/yr.) Membership via this super simple join form