Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Why industry data is important for specialty retailers plus insightful interview with George Leichtweis (BRA Chairman and Owner of Modern Skate & Surf)” via Trackfly blog

by admin | Apr 16, 2025 | Brick & Mortar, Distinguished Retail Members, Legends, Resources, Retail History, Retail Strategy, Retail Technologies

Push play to listen to this insightful interview of George The begining of Modern Skate and Surf MARK‍‍George, could you tell me a little bit about the history of Modern Skate and Surf, you’ve been around since 1979 is that right? GEORGEThat’s correct. I...

“What Can Retailers Do About Trump’s Tariffs?” by Mark Cohen via the The Robin Report

by admin | Apr 14, 2025 | Apparel /Fashion, Brick & Mortar, Industry, News, Opinion, Political Action, Retail Economy, Retail Strategy

The $8+ trillion retail industry is the backbone of the American economy and like all industries, success in retail relies on the presence of orderly strategies and planning disciplines. It’s difficult enough to accommodate the ever-changing landscape of consumer...

“Why Do Some Surfers Make Us Uncomfortable?” by Sunny Fassler via Building The Revolution Blogpost

by admin | Apr 12, 2025 | Competitions, Opinion, Surf

The Italo effect is undeniable. The chains, the hair, the cars. When he launches into the air, arms windmilling in celebration, a tsunami of opinions crashes across social media. Love and hate in equal measure – nothing in between. It’s the same with Medina. Three...

“Save Your Margins: 15 Retail Management Tactics” by Bob Phibbs via The Retail Doctor Blog

by admin | Apr 8, 2025 | Brick & Mortar, Governmental Affairs, News, Resources, Retail Economy, Retail Strategy, Sales Training

All retail chains face a brutal reality in 2025. Your margins are under attack from three directions: Promotion addiction: Your marketing team runs flash sales that train customers to wait for discounts, delivering temporary revenue spikes but permanent margin erosion...

“From Family Legacy to Modern Success: The Island Water Sports Story” by Cheyne Cottrell (Co-Owner of Island Water Sports) via Trackfly blog

by admin | Apr 6, 2025 | Brick & Mortar, Community, News, Retail Strategy, Retail Technologies, Surf

Hi, I’m Cheyne Cottrell, General Manager and Co-Owner of Island Water Sports. My family has been riding the waves of the surf retail industry since 1977. This is my short story of how we navigated decades of challenges and expanded into new opportunities. I’ve also...