Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Unconventional Experiential Retail Strategies” by Brian Delp via The Robin Report

by admin | Jan 20, 2025 | Brick & Mortar, Customer Experience, Event Planning, News, Retail Strategy

In today’s rapidly evolving retail landscape, consumers are increasingly prioritizing experiences over products. This shift, coupled with tighter discretionary spending, demands that brands rethink their experiential retail strategies. The key question has morphed...

“Why industry data is important for specialty retailers plus insightful interview with George Leichtweis (BRA Chairman and Owner of Modern Skate & Surf)” via Trackfly blog

by admin | Jan 18, 2025 | Brick & Mortar, Distinguished Retail Members, Legends, Resources, Retail History, Retail Strategy, Retail Technologies

Push play to listen to this insightful interview of George The begining of Modern Skate and Surf MARK‍‍George, could you tell me a little bit about the history of Modern Skate and Surf, you’ve been around since 1979 is that right? GEORGEThat’s correct. I...

“‘It takes a lot of discipline’: How retail brands are educating their in-store staff” by Danny Parisi via Glossy

by admin | Jan 16, 2025 | Brick & Mortar, Customer Experience, Customer Service, Educational Opportunity, Footwear, News, Sales Training, Shoe Market

At the National Retail Federation’s annual Big Show this week in New York City, brick-and-mortar was at the center of the conversation. With the pandemic era fully behind us, customers are returning to stores, and brands and retailers are looking for ways to make the...

“Retailer Showcase: Surf Diva” by Cash Lambert via American Surf Magazine

by admin | Jan 14, 2025 | Brick & Mortar, News

Photo courtesy Surf Diva A two story building with yellow banners that read SURF DIVA just a few blocks from the Pacific Ocean in La Jolla, California: it looks like, well, just a surf shop. But the truth is far from that.  The best surf shops are more than a brick...

“5 Reasons Your Store Should Shred the Digital Marketing Pipeline plus view on-demand webinar and access special resource guide right here” by Natalie Gowen of Moxie Tonic

by admin | Jan 12, 2025 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website

Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline.  With marketing in place, you can rest easy that customers are going to find your store, find their gear,...