Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Adapting to the New Normal in Retail: 5 Ways to Improve Your Digital Presence” by Nicole Leinbach Reyhle via Retail Minded

by admin | Aug 26, 2022 | E-Commerce, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

The COVID-19 pandemic shifted consumer buying behavior to the online world, forcing retailers to adapt quickly. Even as the world recovers from the pandemic, e-commerce still has a stronghold, so it’s crucial for retailers to cater to the needs of consumers who...

“Transactional reward programs are easy, but do they build customer loyalty?” by Tara Kirkpatrick via Retail Wire

by admin | Aug 25, 2022 | Brick & Mortar, Community, Customer Loyalty, Debate, Retail Strategy, Retail Technologies

Another day, another retail loyalty program launch. Bath & Body Works earlier this week debuted its “new” rewards program, which was soft-launched in July after it began testing in March. Bath & Body Works joins a slew of retailers and brands,...

“Who is Strike Visuals and how can they help you to make your shop even more recognizable at events?” by Doug Works, BRA Executive Director

by admin | Aug 24, 2022 | Associate Members, Community, Event Planning

Strike Visuals is one of the newest BRA Supporting Vendor Partner and has been leading the industry with high-quality promotional event products for years. Founded by the Stewart brothers in search of finding the best solutions for outdoor inflatable race arches and...

“The Reinvention of Curation” by Paco Underhill via The Robin Report

by admin | Aug 23, 2022 | Brick & Mortar, Retail Strategy

The display greeting you at the doorway is a huge geode of crystal amethyst; the asking price is $2000. Behind it is a mannequin wearing an American Museum of Natural History T-shirt. Even for a museum store, the amethyst was impressive. “How many blocks have you...

“A 5-Point Road Map To Compete With Amazon” by Bob Phibbs via the Retail Doctor Blog

by admin | Aug 22, 2022 | Brick & Mortar, News, Retail Strategy

Levi’s made headlines when its stock gained 32% on its first day of trading. While Levi’s sales and profits are still growing, they didn’t come by accident. For years Levi’s brand foundered as competitors chipped away at one of...