Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“THE INS AND OUTS OF DECK COLLECTING” by Ian Michna via JENKEM MAG

by admin | Jun 29, 2022 | Community, Industry, Skate Art, Skateboard

Collecting skateboards is a pain in the ass. Boards are heavy, you need a lot of space to store them, and they will happily catch fire if your house ever burns to the ground. But that hasn’t stopped a small group of hardcore collectors who have spent thousands of...

“UCSD Surf Team Awards First College Scholarship for Surfing” by Will Sileo via The Inertia

by admin | Jun 28, 2022 | Awards, Competitions, News, Surf

We all know that you can get your college tuition subsidized, even fully covered, for playing sports like basketball, baseball, or football in college. Well, now the same holds true for surfing. University of California San Diego just handed out the first college...

“View the most recent BRA X M1 quarterly webinar about e-commerce featuring George right here. You can also view the previous quarterly webinar about staffing plus all four 2021 BRA quarterly webinars here on demand at no cost” via BRA and Management One

by admin | Jun 27, 2022 | Educational Opportunity, HR, Industry, Resources, Retail Strategy, Trade Shows

Once per Quarter, Board Retailers Association hosts relevant and helpful webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One. You can view the 2nd Quarter 2022 webinar as well as the 1st Quarter 2022 webinar and...

“The Technologies Reinventing Physical Retail” by BOF Team, McKinsey & Co. via The Business of Fashion

by admin | Jun 25, 2022 | News, Predictions, Resources, Retail Strategy, Retail Technologies

Engagement with in-store technology can lead customers to spend up to four times longer shopping than customers who simply browse. (Getty Images) In-store mobile apps and micro-fulfilment tech can address consumer pain points and enable companies to incorporate their...

“Life Jacket Essentials: What to Keep in Your Life Jacket if You Want to Get Found” by Mario Vitone via Wakeboarding Mag courtesy of U.S. Coast Guard

by admin | Jun 24, 2022 | Community, Safety and preparedness, Wake Skate, Wake Surf, Wakeboard

Pockets in life jackets serve an important purpose. The best life jackets have pockets for a reason – Mario Vittone explains what to keep in them in case of an emergency. Courtesy U.S. Coast Guard When it comes to life jackets, there can be a big difference between...