by admin | Mar 2, 2022 | Industry, Retail Strategy, Retail Technologies
Apparel brands and retailers are investing in high-tech fitting rooms in their brick-and-mortar stores. 2021 was the year of the virtual fitting room: Walmart, Shopify, Amazon and Snap all invested in augmented or virtual reality tech to help customers...
by admin | Mar 1, 2022 | Community, Resources, Retail Strategy
When you use storytelling in retail, it helps shoppers quickly become engaged. In retail sales, that is especially important because people are loyal to people, not products. And during tough times, they often want to escape the news. The purpose of storytelling...
by admin | Feb 28, 2022 | Community, Industry, News, Skateboard
What’s special about Feb 19th? Absolutely nothing. It’s just another slush-filled day in most places in the world. That is until some friends decided to turn it into something meaningful: Skate Shop Day. Skate Shop Day is simply meant to remind us all to support...
by admin | Feb 25, 2022 | Private Label, Resources, Retail Strategy
On a recent sales trip, I was reminded how powerful a logoed sticker can be. At the end of the meal, the server brought the check along with two of the restaurant’s stickers, a survey card and an invitation to join their mailing list. For the rest of the...
by admin | Feb 24, 2022 | Debate, Industry, Streetwear
Everywhere you look, you see the same jogger outfits with predictable brand logos on display for the world to see. If you stop and ask the wearer about it, they’ll harp on the fact that they waited for hours in a digital waiting room just to have their chance to...
