Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“‘You Can’t Feel A Fact: The Analytical Sales Personality Style’ plus ‘Why Training On the Salesfloor Doesn’t Work (video)'” by Bob Phibbs via The Retail Doctor blog

“‘You Can’t Feel A Fact: The Analytical Sales Personality Style’ plus ‘Why Training On the Salesfloor Doesn’t Work (video)'” by Bob Phibbs via The Retail Doctor blog

by | Jan 22, 2022 | Educational Opportunity, HR, Resources, Retail Strategy

When I was looking for a lawn spreader, I asked the sales clerk, “Why should I buy this one?” He quickly answered, “Because it makes sense.” At that moment he confirmed my suspicions that he had an Analytical personality style. I’ve previously shared my...
“A Brief History of Snowboarding – Rebellious youth. Olympic glory. How a goofy American pastime conquered winter” by Max Ufberg via Smithsonian Magazine

“A Brief History of Snowboarding – Rebellious youth. Olympic glory. How a goofy American pastime conquered winter” by Max Ufberg via Smithsonian Magazine

by | Jan 17, 2022 | Competitions, Industry, Olympics, Retail History, Snowboard

Snowboarder Shannon Dunn competes for Team USA in the 1998 Winter Olympics, where she won the bronze medal in half-pipe. Alexander Hassenstein / Bongarts via Getty Images Long before the term “snowboarding” existed—and at least 80 years before it was an Olympic...