Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How Retailers’ Wrong Sales Tactics Are Ruining Customer Impulse Buys and Considered Purchases” by Bob Phibbs via the Retail Doctor

by admin | May 22, 2024 | Brick & Mortar, Merchandising, Resources, Retail Strategy

I walked into a store in California last year, and what seemed like thousands of mason jar candles were stacked on a glass fixture from the ’80s. It was right next to the register. I could see the logic of putting the display there. Candles are impulse items. We...

“Longboarding Could Be Included in the 2028 LA Olympics” by Evan Quarnstrom via The Inertia

by admin | May 16, 2024 | Competitions, News, Olympics, Surf

The beautiful surfing of Honolua Bloomfield was certainly on display at the recent ISA Event. Photo: Pablo Jimenez//ISA Imagine the world’s best longboarders gliding down the point at Malibu, but instead of Malibu’s  typical Sunday afternoon summertime...

“Hawaii Claims the Shaka as Its Official State Gesture” by Jade Eckardt via The Inertia

by admin | May 12, 2024 | Community, Holiday, Legends, News, Philosophy, Political Action, Surf

Shaka from the North Shore. Why wouldn’t Hawaii claim the gesture? In addition to perfect surf and sunshine, Hawaii’s known for the shaka, the hand gesture that symbolizes positive messages like hello, goodbye, shoots, and aloha. It’s evolved from an intrinsic...

“Mama Skate Partners with Female-Owned Skate Brands for Epic Mother’s Day Giveaway” by Brian Blakely via Transworld Skateboarding

by admin | May 10, 2024 | Community, Holiday, Industry, News, Skateboard

Celebrate Mom the right way! Marissa Martinez, owner and founder of Mama Skate, is teaming up with four awesome female-owned skate companies this Mother’s Day to bring all you awesome skate moms an epic giveaway!  Whether you skate yourself or are simply...

“Optimizing Special Events and Seasonality in Retail: Embracing High-Resolution Planning” by Greg Arthur via Total Retail

by admin | May 8, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Event Planning, Inventory Management, News, Resources, Retail Strategy, Retail Technologies, Seasonal Products

Mastering inventory for special events and seasonality is a key ongoing challenge for retailers of every kind and size. The ebb and flow of sales during festive seasons, promotions, shopping days, and holidays can pose significant hurdles for inventory management....