Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Police clashed with skaters at ‘hill bomb’ event in San Francisco” by Dustin Jones via NPR

by admin | Jul 11, 2023 | Community, Event Planning, News, Skateboard

In this photo from 2022, hundreds of young people gather for the ‘hill bomb’ on Dolores Street and 20th Street in San Francisco. Tayfun Coskun/Anadolu Agency via Getty Images Officers with the San Francisco Police Department attempted to disperse hundreds...

“Pro Surfer Mikala Jones Has Died After a Surf Injury in Indonesia” by Dashel Pierson via Surfer Mag

by admin | Jul 9, 2023 | Community, Legends, News, Rest In Peace, Surf

The surf world is mourning following news of a fatal surf injury involving Mikala Jones. Jones was surfing in the Mentawai Islands of Indonesia, when he suffered an injury that allegedly severed his femoral artery and led to a fatal loss of blood. He was 44 years old....

“Professor Schmitt has released a nice variety of switch plates, frames, coasters and other remarkable PS Stix ‘UpCycle’ skateboard products, which are now available at wholesale pricing to BRA Retail Members” by Doug Works, BRA Executive Director

by admin | Jul 7, 2023 | News, Product Reviews, Skate Art, Skateboard

Paul Schmitt aka Professor Schmitt has been designing and producing skateboards for nearly four decades. A skateboarder himself since he was a young boy, today his products are known world wide for their quality, performance and durability. Paul is the founder of one...

“Community Engagement To Make a Difference” by Bob Phibbs via The Retail Doctor Blog

by admin | Jul 6, 2023 | BRA Community Partners, Brick & Mortar, News, Retail Strategy

Retailers play an important role in community engagement by supporting local causes, participating in local events, and partnering with other businesses. Retailers are the glue that brings the community together and betters it through cause-related marketing and...

“Customer Effort Score: What it is and How to Use it” by Reilly Nolan via Total Retail

by admin | Jul 3, 2023 | Brick & Mortar, Consumer Behavior, Customer Experience, Customer Loyalty, Customer Service, News

Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team. Have you ever waited your turn to speak to a customer service representative, only to be transferred to...