Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Great White Sharks Near Surfers 97% of the Time in CA Waters, Study Shows” by Dashel Pierson via Surfer Magazine

by admin | Jun 6, 2023 | News, SUP, Surf

New findings from Cal State Long Beach’s Shark Lab show prevalence and proximity of juvenile great white sharks in California lineups. According to a new study, surfers have company – even when they don’t realize it. The report comes from Cal State Long...

“Holograms, AR technology and RFID tags: The store of the future is taking shape” by  ZOFIA ZWIEGLINSKA via Glossy

by admin | Jun 4, 2023 | Apparel /Fashion, News, Retail Technologies

Retail innovations including clothes with RFID tags, digital mannequins and seamless checkouts are removing the friction in the shopping experience — and exceeding Gen Z’s expectations. Brands including Uniqlo, Zara and H&M are introducing in-store retail...

“DOES SIZE MATTER?” by Alexis Castro and Wilson Lucas via Jenkem Mag

by admin | Jun 2, 2023 | Debate, Opinion, Skateboard

I’m about as average of a guy as could be. I’m 5’7, wear a size 9 shoe, size 32 pants, and medium T-shirts. Despite being as run of the mill as it gets, I still feel like taller people have an advantage over me in most things. That being said, I do have a feeling that...

“Will Customers Shop Somewhere Else If Retailers Charge For Returns?” by George Anderson plus 40 Retail Experts Weigh In via Retail Dive

by admin | Jun 1, 2023 | Apparel /Fashion, Customer Loyalty, Customer Service, Debate, E-Commerce, Retail Strategy, Returns

New research suggests that retailers should think twice before charging customers for returning online purchases. Eighty-seven percent of shoppers in a survey of 9,286 adults in the U.S. by PowerReviews said they “would be at least a little likely to stop...

“World Surf League Responds to Judging Controversy, Death Threats” by Dashel Pierson via Surfer Magazine

by admin | May 31, 2023 | Competitions, Debate, News, Surf

An open letter penned by the WSL’s CEO, Erik Logan, addresses claims of unfair judging and threats of violence after the controversial 2023 Surf Ranch Pro. Following the World Surf League’s sixth stop on the 2023 Championship Tour, the Surf Ranch Pro, there has been...