Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“5 trends that shaped the holidays in 2022” by Staff via Retail Dive

by admin | Jan 10, 2023 | Brick & Mortar, E-Commerce, Holiday, Industry, News, Retail History, Retail Technologies, Statistics

RgStudio via Getty Images From deep discounts to metaverse activations, here are some of the biggest influences on the season. Inflation and inventory challenges set a subdued tone for the 2022 holiday season before it even truly started. Discretionary...

“Outdoor Retailer Education Schedule plus invitation to BRA Retailer Gathering at this week’s Snow Show” by Outdoor Retailer and BRA

by admin | Jan 9, 2023 | Educational Opportunity, Industry, Resources, Retail Strategy, Trade Shows

Outdoor Education Taken Higher Outdoor Retailer is the largest outdoor trade show of its kind, delivering the industry experts and educational opportunities you won’t find anywhere else. With top educators and innovators from around the world, Outdoor...

“How To Use Powerful Questions To Engage And Sell More Customers” by Bob Phibbs via The Retail Doctor Blog

by admin | Jan 8, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources, Retail Strategy

Using questions effectively in a retail sales presentation can be a powerful tool to engage customers and guide them toward purchasing decisions. But there is more than one type of question. I’ll cover the different types of questions you can use in your sales...

Surf Expo Photos via Shop Eat Surf

by admin | Jan 6, 2023 | News, Trade Shows

Click on the following link to view more great photos from the BRA Retailer Gathering where we kicked off the 20th Anniversary of Board Retailers Association (since 2003) and honored BRA co-founder Roy Turner and to view a ton of other remarkable photos from Surf Expo...

“With Patagonia leading the pack, what’s next for sustainability in apparel?” by Julia Waldow via Modern Retail

by admin | Jan 4, 2023 | Industry, Outdoor, Sustainability

Ivy Liu Back in 2011, Patagonia placed an ad in the New York Times on Black Friday with a photo of one of its products and a provocative message: “Don’t Buy This Jacket.” The move, part of a larger poster and PR campaign, was meant to encourage people to think about...