Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Jan 20, 2025 | Brick & Mortar, Customer Experience, Event Planning, News, Retail Strategy
In today’s rapidly evolving retail landscape, consumers are increasingly prioritizing experiences over products. This shift, coupled with tighter discretionary spending, demands that brands rethink their experiential retail strategies. The key question has morphed...
by admin | Jan 16, 2025 | Brick & Mortar, Customer Experience, Customer Service, Educational Opportunity, Footwear, News, Sales Training, Shoe Market
At the National Retail Federation’s annual Big Show this week in New York City, brick-and-mortar was at the center of the conversation. With the pandemic era fully behind us, customers are returning to stores, and brands and retailers are looking for ways to make the...
by admin | Jan 14, 2025 | Brick & Mortar, News
Photo courtesy Surf Diva A two story building with yellow banners that read SURF DIVA just a few blocks from the Pacific Ocean in La Jolla, California: it looks like, well, just a surf shop. But the truth is far from that. The best surf shops are more than a brick...
by admin | Jan 12, 2025 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website
Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline. With marketing in place, you can rest easy that customers are going to find your store, find their gear,...
by admin | Jan 10, 2025 | Brick & Mortar, E-Commerce, News, Resources, Retail Strategy, Retail Technologies
Credit: Getty Images by Dimitrios Kambouris There’s no denying it: consumers are constantly interacting with social platforms, engaging with creators, and exploring virtual spaces. However, while marketers and brands have been hyperfocused on building a digital...
by admin | Jan 8, 2025 | Brick & Mortar, HR, Sales Training, Staffing
My parents divorced when I was 11. For a long time, I felt there was something I could have done to prevent it. I thought I had some magical power to change the circumstances, which I guess is common in children of divorce. The feeling that the past could...
by admin | Jan 6, 2025 | Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Partners, Retail Strategy, Skateboard, Small Business, SUP, Surf, Trade Shows
Surf Expo Show Director Roy Turner and Bob Hurley of FLORENCE, which is exhibiting at Surf Expo January. File photo by SES. The largest gathering of watersports and coastal lifestyle professionals returns in just one month to the Orange County Convention Center...
by admin | Dec 31, 2024 | Resources, Surf
While surfing is generally considered a warm water sport, temperature need not dictate your enjoyment of the ocean. In fact, if you can brave the elements encased in rubber, you’d stand a much better chance of scoring uncrowded perfection. The only problem is staying...
by admin | Dec 27, 2024 | Brick & Mortar, Clearance Sales / Discounting, Holiday, News, Retail Strategy
1. Greeting Customers Greet at the Door: Have someone greet people when they enter your retail store to tell them what is on sale with, “Good morning. The whole store is 20 percent off.” You want to interrupt them before they get to the counter...
by admin | Dec 23, 2024 | Brick & Mortar, Community, DTC, Footwear, Holiday, News, Shoe Market
A Nike store at The Grove shopping center in Los Angeles. CEO Elliott Hill said he traveled extensively in his first two months in the role to get a sense of the retailer’s operations. Cara Salpini/Retail Dive Elliott Hill, who just took over the top spot in October,...
