Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Aug 28, 2024 | Brick & Mortar, Opinion, Resources, Retail Strategy
I recently asked my Facebook fans what price they would retail an item for if they purchased it for $50. I had answers ranging from $200 to $83.50 with all kinds of reasoning, like someone trying to be funny: “It depends on if the moon is full or...
by admin | Aug 26, 2024 | Awards, Competitions, Legends, News, Surf
The WSL paid tribute to the GOAT with a heartfelt Kelly Slater career retrospective. Photo: WSL // YouTube It’s hard to overstate Kelly Slater’s dominance in the sport of surfing. He’s won the championship 11 times and holds the distinction of being both the...
by admin | Aug 22, 2024 | Brick & Mortar, Customer Experience, News, Retail Crime
In the beginning, when you went into a store, a salesclerk took your order and returned some time later from the back room with your items for purchase. You handed over cash, he wrapped your order, and you went on your way. There were no issues about retail theft or...
by admin | Aug 20, 2024 | Footwear, Industry, News, Shoe Market, Skateboard
Brian Krauss, co-founder of IPATH. Courtesy of IPATH Maria Contino of Rosenthal & Rosenthal sits down with Brian Krauss, co-founder of IPATH, the iconic skate brand slated to make a major comeback later this year. The two talk about changes in the...
by admin | Aug 16, 2024 | Apparel /Fashion, News, Streetwear
Customers shopping at Supreme’s store in Shanghai. (Getty Images) Streetwear is by no means dead, but its customers are changing. Today they’re embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury....
by admin | Aug 14, 2024 | Brick & Mortar, Customer Experience, Customer Loyalty, Data Driven Performance, E-Commerce, Opinion, Retail Economy, Retail Strategy
Credit: Getty Images by vittaya25 Despite recent progress in reducing inflation, prices are still high and consumers remain under pressure. Excess savings accumulated during the pandemic have been depleted for a substantial part of the population and credit card...
by admin | Aug 12, 2024 | Brick & Mortar, HR, Resources, Retail Strategy, Sales Training
How to motivate retail employees … It’s a subject retailers routinely ask about. My answer is always the same: You don’t. That might sound strange to hear from a motivational speaker, so let me explain. You can try to motivate a retail employee with...
by admin | Aug 10, 2024 | Community, News, Surf
The town of Lahaina, one year after a wildfire tore through it. Photo: YouTube//Screenshot In the first weeks of August, 2023, fires broke out on the island of Maui. It was clear very quickly that they would be bad, and bad they were. By August 8, officials...
by admin | Aug 8, 2024 | Accounting and Business Services, Data Driven Performance, Point of Sale, Resources, Retail Strategy
Entering purchase orders is one of the tasks most retailers hate doing. Just thinking about working on it is already exhausting, especially since most retailers want to be on the sales floor with customers. However, you might not realize that having all your...
by admin | Aug 4, 2024 | Brick & Mortar, Competitions, News, Olympics
The surf competition at the 2024 Olympics takes place at Teahupo’o, Tahiti, French Polynesia. Photo by Azathoth Pics / Stock.adobe.com. Gabriel Medina’s name hit the mainstream this week, reaching far beyond the surf community during the surf competition at the...
