Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Oct 23, 2022 | Brick & Mortar, Customer Service, HR, Resources, Retail Strategy
What retail manager skills does your store need to succeed? Managers need a host of interpersonal skills to execute a management plan and help retail stores boost sales. One thing that can compromise a store is that most retailers promote from within, and while that...
by admin | Oct 22, 2022 | Customer Loyalty, Customer Service, Industry, Outdoor, Retail Strategy
Photo: Nikola Stojadinovic/Getty If you’ve ever worked in outdoor retail, you are probably all too familiar with a particular customer. They come in, use up your time and expertise to gain product knowledge and find the proper fit, subtly (or not so subtly) take a...
by admin | Oct 20, 2022 | Competitions, Generations, Surf
Josh raised his son Colin and daughter Sierra with his wife Nikki while negotiating the CT. Photo: J Bonner The life of the professional surfer, snowboarder or skier sounds pretty amazing, right? Riding powder in exotic locations, boat trips to far-flung...
by admin | Oct 19, 2022 | Community, Educational Opportunity, Outdoor, Resources, Skateboard
WILLIAMS DOING A NOLLIE BACKSIDE TAILSLIDE SHOVE-IT, Image courtesy of Rachele Honcharik Neftalie Williams is a scholar, teacher, writer, founder, bridge builder and the first Ambassador of Skateboarding. But first and foremost, underpinning it all, he’s a...
by admin | Oct 18, 2022 | Brick & Mortar, HR, Retail Strategy
Retailers should be preparing for peak season hiring as the holidays are just two months away. Since many retailers have struggled to fill open positions over the past year and a half, the thought of hiring enough seasonal help could be frightful, rather than...
by admin | Oct 17, 2022 | Customer Service, Resources, Retail Strategy
I love checking out art museums on vacation. I usually meet the docent because I stand too close to the artwork and get an occasional “Step back, sir.” Art museums are sterile and quiet with people glaring at you, protecting the art. Music stores and other retail...
by admin | Oct 16, 2022 | Book Review, Community, Holiday, Skateboard
Every skater can name everything about their first deck or skate video. You remember the songs, the tricks, the outfits. You remember the art on your earliest completes, T-shirts, wheels, and if you’re a big enough nerd you can even recognize the visual aesthetics of...
by admin | Oct 15, 2022 | Community, E-Commerce, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media
Creators are having a hard time right now: canceled deals, stretched payment terms, even revenue shake ups from the platforms. It’s tough times for anyone in the content-making business. But it doesn’t have to be, according to TikTok. Or more to the point, it won’t be...
by admin | Oct 14, 2022 | Brick & Mortar, Holiday, News, Predictions, Retail Strategy
Elenathewise via Getty Images Consumers are spending and shopping early, but inflation is still squeezing their budgets. Retailers have their work cut out for them this season. All year, inflation, plus late-pandemic changes in how people work and play, has skewed...
by admin | Oct 13, 2022 | Community, Competitions, Industry, Surf
A scene that after all these years, isn’t that different from the one below. Photo: Sean Rowland//WSL I was never much of a professional surfing competitor. Meaning an honest personal assessment would place me far from a serious contender, but more like an...
