Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Sep 14, 2024 | Community, Competitions, News, Olympics, Surf
Ever since Caity Simmers burst on to the scene with an ISA Junior gold medal in 2018, it was clear that she was destined for greatness. Her flow, commitment, style, and demeanor (reminiscent of John John and Dane, many pundits said) were lightyears beyond...
by admin | Sep 7, 2024 | BRA Community Partners, Brick & Mortar, Community, Customer Experience, Industry, News, Opinion, Skateboard
One thing that is certain is the uncertainty of our shared history, especially in the online age. Like a scar or a gaudy gold ring, the past only exists if we carry it with us and show it to everyone we can. There have always been those who’d rather not, instead,...
by admin | Sep 5, 2024 | Brick & Mortar, Opinion, Resources, Retail Strategy
Have you ever walked into a retail store and thought, “Yikes, I hope my shop doesn’t look like this?” We’ve all been there. Store owners sometimes get so caught up in day-to-day operations that they overlook things that are probably less...
by admin | Sep 1, 2024 | HR, Resources, Retail Strategy, Sales Training, Staffing
High turnover rates and staffing challenges have long characterized the retail industry. In 2023, the Bureau of Labor Statistics (BLS) found the average rate of retail employee turnover to be around 60 percent in the U.S. — far exceeding the national average by a...
by admin | Aug 28, 2024 | Brick & Mortar, Opinion, Resources, Retail Strategy
I recently asked my Facebook fans what price they would retail an item for if they purchased it for $50. I had answers ranging from $200 to $83.50 with all kinds of reasoning, like someone trying to be funny: “It depends on if the moon is full or...
by admin | Aug 26, 2024 | Awards, Competitions, Legends, News, Surf
The WSL paid tribute to the GOAT with a heartfelt Kelly Slater career retrospective. Photo: WSL // YouTube It’s hard to overstate Kelly Slater’s dominance in the sport of surfing. He’s won the championship 11 times and holds the distinction of being both the...
by admin | Aug 22, 2024 | Brick & Mortar, Customer Experience, News, Retail Crime
In the beginning, when you went into a store, a salesclerk took your order and returned some time later from the back room with your items for purchase. You handed over cash, he wrapped your order, and you went on your way. There were no issues about retail theft or...
by admin | Aug 20, 2024 | Footwear, Industry, News, Shoe Market, Skateboard
Brian Krauss, co-founder of IPATH. Courtesy of IPATH Maria Contino of Rosenthal & Rosenthal sits down with Brian Krauss, co-founder of IPATH, the iconic skate brand slated to make a major comeback later this year. The two talk about changes in the...
by admin | Aug 16, 2024 | Apparel /Fashion, News, Streetwear
Customers shopping at Supreme’s store in Shanghai. (Getty Images) Streetwear is by no means dead, but its customers are changing. Today they’re embracing a diverse wardrobe that mixes logo T-shirts with heritage brands and traditional menswear or luxury....
by admin | Aug 14, 2024 | Brick & Mortar, Customer Experience, Customer Loyalty, Data Driven Performance, E-Commerce, Opinion, Retail Economy, Retail Strategy
Credit: Getty Images by vittaya25 Despite recent progress in reducing inflation, prices are still high and consumers remain under pressure. Excess savings accumulated during the pandemic have been depleted for a substantial part of the population and credit card...