Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Foot Locker’s new loyalty program lets shoppers redeem points for cash, sneaker access” by Cara Salpini via Retail Dive

“Foot Locker’s new loyalty program lets shoppers redeem points for cash, sneaker access” by Cara Salpini via Retail Dive

by | Jun 21, 2024 | Brick & Mortar, Community, Customer Experience, Customer Loyalty, Footwear, News, Retail Strategy, Retail Technologies, Shoe Market

The Sneaker Hub in Foot Locker’s new store concept is a space where shoppers can customize the laces of their new shoes, pick up online orders or sign up for the loyalty program. Courtesy of Foot Locker, Inc. A new mobile app will join the refreshed FLX Rewards...
“Integrating Offers: How Omnichannel Coupons Can Transform Your Retail Strategy” by Jimmy Doheny via Total Retail

“Integrating Offers: How Omnichannel Coupons Can Transform Your Retail Strategy” by Jimmy Doheny via Total Retail

by | Jun 19, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Customer Experience, Merchandising, Omnichannel, Retail Strategy, Retail Technologies

Credit: Getty Images by sdominick The fusion of digital and physical shopping experiences is a strategic imperative in today’s retail environment. Omnichannel coupon experiences embody this fusion, allowing retailers to seamlessly connect with customers across...
“Hubi’s Surf Atlas and Wiilder Adventures & Animals A-Z Book Review” plus OR Summer giveaway by Doug Works (BRA Executive Director)

“Hubi’s Surf Atlas and Wiilder Adventures & Animals A-Z Book Review” plus OR Summer giveaway by Doug Works (BRA Executive Director)

by | Jun 17, 2024 | Book Review, News, Opinion, Product Reviews, Surf, Trade Shows

Last Summer, I started noticing a few Instagram posts from a number of our Retail Members including BRA Distinguished Retail Member Hansen Surf Shop in Encinitas and a number of outdoor adventure shop members about this interesting surf adventure book for kids called...
“SVP Spotlight – How can Earthpack help you to take action to reduce your carbon footprint beyond Earth Day with shop-branded recycled and reusable shopping bags and other sustainable packaging needs?” + request your free sample kit by Doug Works via BRA

“SVP Spotlight – How can Earthpack help you to take action to reduce your carbon footprint beyond Earth Day with shop-branded recycled and reusable shopping bags and other sustainable packaging needs?” + request your free sample kit by Doug Works via BRA

by | Jun 11, 2024 | Associate Members, Brick & Mortar, Private Label, Resources, Retail Strategy, Sustainability

Most of you embrace and celebrate Earth Day, but what do you do to reduce your carbon footprint beyond Earth Day? Who can help you with shop-branded recycled and reusable shopping bags and other sustainable packaging needs? Founded by Dave Bock in 1989 in Irvine,...
“Workers at TJ Maxx and Marshalls are wearing police-like body cameras. Here’s how it’s going” by Nathaniel Meyersohn via Retail Dive

“Workers at TJ Maxx and Marshalls are wearing police-like body cameras. Here’s how it’s going” by Nathaniel Meyersohn via Retail Dive

by | Jun 5, 2024 | Apparel /Fashion, Brick & Mortar, News, Retail Crime, Safety and preparedness

Retailers like TJ Maxx are turning to body cameras to keep stores safe. Eva Marie Uzcategui/Bloomberg/Getty Images/File New YorkCNN —  Hourly retail security workers are now wearing police-like body cameras at major stores. Retail giant TJX, the parent...