Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | May 31, 2024 | Competitions, News, Olympics, Surf
Teahupo’o, Tahiti: surfing’s venue for the Paris 2024 Olympics. Photo: Ryan “Chachi” Craig The Summer Olympics are right around the corner. Here’s a guide to get pumped before the world’s best surfers go for gold at Teahupo’o, Tahiti. Over a...
by admin | May 28, 2024 | Educational Opportunity, Industry, News, Outdoor, Private Label, Resources, Retail Strategy, SUP, Trade Shows, Women's Market
At the OR Winter show last November, Sarah Morton (right), OR senior attendee relations manager, gives a group of buyers a tour of the show floor. Photo by Keith Fearnow. Apply for the All-New Hosted Buyer Program Attention: Outdoor Retailer and Outdoor Design +...
by admin | May 26, 2024 | Apparel /Fashion, Brick & Mortar, Industry, News, Private Label, Resources, Surf
All product photos courtesy of Val Surf, Spyder, Jack’s and Quiet Storm. Huntington Beach Pier background: SES file photo. We talk to the owners of Val Surf, Jack’s, Quiet Storm and Spyder about their extensive private label strategies, which helps them control...
by admin | May 24, 2024 | Brick & Mortar, Direct Mail, News, Omnichannel, Opinion, Shipping
The postal price increases in the near term have proven to be a failure. The USPS modeling predicted that revenue would increase and demand wouldn’t fall. However, the data tells a different story. In 2023, revenue of “marketing mail” decreased by $920 million...
by admin | May 22, 2024 | Brick & Mortar, Merchandising, Resources, Retail Strategy
I walked into a store in California last year, and what seemed like thousands of mason jar candles were stacked on a glass fixture from the ’80s. It was right next to the register. I could see the logic of putting the display there. Candles are impulse items. We...
by admin | May 16, 2024 | Competitions, News, Olympics, Surf
The beautiful surfing of Honolua Bloomfield was certainly on display at the recent ISA Event. Photo: Pablo Jimenez//ISA Imagine the world’s best longboarders gliding down the point at Malibu, but instead of Malibu’s typical Sunday afternoon summertime...
by admin | May 12, 2024 | Community, Holiday, Legends, News, Philosophy, Political Action, Surf
Shaka from the North Shore. Why wouldn’t Hawaii claim the gesture? In addition to perfect surf and sunshine, Hawaii’s known for the shaka, the hand gesture that symbolizes positive messages like hello, goodbye, shoots, and aloha. It’s evolved from an intrinsic...
by admin | May 10, 2024 | Community, Holiday, Industry, News, Skateboard
Celebrate Mom the right way! Marissa Martinez, owner and founder of Mama Skate, is teaming up with four awesome female-owned skate companies this Mother’s Day to bring all you awesome skate moms an epic giveaway! Whether you skate yourself or are simply...
by admin | May 8, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Event Planning, Inventory Management, News, Resources, Retail Strategy, Retail Technologies, Seasonal Products
Mastering inventory for special events and seasonality is a key ongoing challenge for retailers of every kind and size. The ebb and flow of sales during festive seasons, promotions, shopping days, and holidays can pose significant hurdles for inventory management....
by admin | May 4, 2024 | Brick & Mortar, Community, Customer Experience, Event Planning, News, Retail Strategy, Skateboard
Jagger Eaton. Alex Midler. Every Japanese skater, probably. What do they have in common? They were all indoor skatepark kids. They grew up in a helmet, unbothered by rain, snow or the temptation of smoking weed behind a metal ramp. This usually took place at a local...
