Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Why reviews aren’t just nice-to-have in 2022 – 88% of customers check your online reviews plus free downloadable Google Reviews ebook” by Podium (BRA Supporting Vendor Partner)

“Why reviews aren’t just nice-to-have in 2022 – 88% of customers check your online reviews plus free downloadable Google Reviews ebook” by Podium (BRA Supporting Vendor Partner)

Google reviews impact the customer journey more than ever.  When it comes to getting found by your customers, local businesses—those with a physical presence—actually have a huge advantage. But if your business isn’t shining online, you’ll see fewer customers coming...
“Introduction to Jeff Plattman, CPA, Partner in CohnReznick LLP’s Consumer Industry Practice” plus announcement of special BRA Retail Member offer by Doug Works, BRA Executive Director

“Introduction to Jeff Plattman, CPA, Partner in CohnReznick LLP’s Consumer Industry Practice” plus announcement of special BRA Retail Member offer by Doug Works, BRA Executive Director

CohnReznick recently became a BRA Supporting Vendor Partner. Jeff, can you tell us a little bit about your background and CohnReznick? I am a partner in CohnReznick’s Consumer Industry Practice and have worked at the firm for over 30 years. I provide accounting,...
“Used surfboards causing you headaches? The prescription to save time and earn more has arrived.” by the good people behind SimplSurf

“Used surfboards causing you headaches? The prescription to save time and earn more has arrived.” by the good people behind SimplSurf

Overview We’re seeing the largest boom in outdoor board sports in history. Retailers, you should be getting a bigger slice of that sweet pie. SimplSurf helps you do just that. By leveraging our free software tool, you can turns board consignment from a headache to...