Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
87% of consumers are interested in apersonalized and consistent experienceacross all channels. Coupled with the fact that 71% of retailers planto offer their customers the ability to “start thesale anywhere, finish the sale anywhere,” andit’s obvious that no brand can...
In this free educational webinar we sat down with industry experts to discuss changes to round 2 of the PPP geared towards helping small businesses. What does this mean for YOUR retail business? We cover everything you need to know on our live webinar session. In...
Reviews can be make-or-break for any business, and that’s never been more true than it is in 2021. But what do customers care about most? Is it simply just a good star rating? Is it worth your time to respond to reviews? And what makes customers more likely to leave...
Action Watch (BRA Supporting Vendor Partner) works with specialty retailers, brands and industry partners in the surf and skate industries to share in-depth insights and actionable data on buying patterns so that we can all make better, more informed decisions to...
As retailers reflect on the last 12 months of the rollercoaster the industry rode—er, might still be riding—you can’t help but chuckle at some of the predictions made for 2020. Curiously enough, while few forecasted the actual impact of COVID-19, many themes still...
Have you ever worked a 10,000 piece puzzle? Imagine all of those pieces spread out on your table. Where do you start? How do you start? You probably have these questions about how to thrive coming out of the COVID-19 retail challenges. Here’s how we recommend you...
