Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Do you know what your missing?” by Dan Pankratz of Exchange Collective

by admin | Sep 15, 2020 | Associate Members, Resources, Retail Strategy, Skateboard, Snowboard, Surf

When only 23% of US retailers use people counting devices to measure traffic, how do you know what you are missing?  Reports from Footfall and ShopVisible state that only an average of 20% of your stores traffic will make a purchase, meaning 80% of your traffic...

“MY DOORS ARE OPEN and I survived the summer…NOW WHAT??” by Dave Seehafer of Global Wave Ventures

by admin | Sep 13, 2020 | Associate Members, Private Label, Resources, Retail Strategy

Now that summer is over, I’ve been chatting with specialty retailers across the nation on ways to boost profits, manage inventory & orders, keep customers coming through the doors and much more, as we head into 4th quarter. With uncertain consumer spending, retail...

“Democratizing retail is all about broad participation” by Mike Massey Founder / CEO of Locally

by admin | Sep 12, 2020 | Associate Members, Resources, Retail Strategy

My partners and I started Locally 5 years ago with a vision of helping online shoppers find and complete their purchases with their favorite nearby stores. We saw that consumer behavior was shifting to online product research and feared that local stores would...

“Why A Protection Plan for Surfboards Might Be The Next Big Thing” by Vipe Desai via PropagandaHQ.net

by admin | Aug 31, 2020 | Associate Members, Industry, News, Resources, Retail Strategy, Surf

Challenging times are prime for innovation and during the pandemic and it’s great to see new ideas find their way into the industry. One new innovation that caught my attention was Surfcare, the world’s first surfboard protection plan. Where if your...

“Surfboard Insurance Is Now A Thing – An Ingenious Idea To Insure Your Stick Against Breaks, Dings And Damage” by ZANDER MORTON via Surfer Mag

by admin | Aug 25, 2020 | Associate Members, Industry, Resources, Retail Strategy, Surf

New surfboards, as we all know, are expensive. And, unfortunately, they’re also easy to break. Snapping or dinging a brand-new fiberglass investment has happened to every surfer at least once — and when it happens, it’s a shitty, sinking feeling. Enter Surfcare....

“V-shaped June recovery for US skate and surf but concerns remain” via Action Watch

by admin | Aug 4, 2020 | Associate Members, Industry, Resources, Skateboard, Statistics, Surf

June 2020 US core skate and surf sales grew +15% When we first saw the preliminary June 2020 sales data for the ActionWatch US retailer panel, we had a hard time believing the results. The first set of data indicated that year-over-year sales grew by 20% or more. By...