Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“5 Ways to Boost Team Morale” by Mike Szczesny via Total Retail

by admin | Aug 1, 2022 | Awards, Brick & Mortar, HR, Retail Strategy

Credit: Getty Images by Sarote Pruksachat There may be a day when you wake up and simply don’t have the motivation to do your job anymore. When you think about going to work, you may feel helpless, trapped, detached or cynical. This lack of motivation or...

“UCSD Surf Team Awards First College Scholarship for Surfing” by Will Sileo via The Inertia

by admin | Jun 28, 2022 | Awards, Competitions, News, Surf

We all know that you can get your college tuition subsidized, even fully covered, for playing sports like basketball, baseball, or football in college. Well, now the same holds true for surfing. University of California San Diego just handed out the first college...

“Guinness Just Verified That Sebastian Steudtner Set a World Record at Nazaré” by Will Sileo via The Inertia

by admin | May 24, 2022 | Awards, Industry, Surf

Sebastian, focused amidst the chaos of Nazaré. Photo: Joerg Mitter. We know this: several massive swells have occurred at Nazaré in the past couple of years. And with them have come the things we aren’t so sure of. Namely, if the world’s largest wave may have...

“Here Are the Winners of The Inertia’s 2022 Film & Photo Challenge Presented by White Claw” by Staff via The Inertia

by admin | May 6, 2022 | Awards, Community, News, Surf

Owen Beim with the winning entry of the Black and White Category presented by White Claw. Last weekend, at the Traveler Surf Club in Malibu, The Inertia awarded the winners of the 2022 Film and Photo Challenge presented by White...

“Even a Broken Femur Can’t Stop Tony Hawk” by Bret Anthony Johnston via The New York Times

by admin | Apr 5, 2022 | Awards, Community, Industry, News, Skateboard

In the documentary “Tony Hawk: Until the Wheels Come Off,” director Sam Jones chronicles many of the bad falls and injuries of Hawk’s long career. One of the worst injuries came after filming when he broke his right femur. Credit…HBO Documentary Films A...

“Kelly Slater, Shaun White, and Tony Hawk Are Presenting at the 94th Oscars” by Alexander Haro via The Inertia

by admin | Mar 25, 2022 | Awards, Competitions, News, Skateboard, Snowboard, Surf

Kelly Slater will be at the Oscars. Pretty good for a surfer from Cocoa Beach, right? Photo: WSL/Heff/Wikimedia Commons There are a few people in sports who transcend the sport itself. They get famous for their talent, but stay famous for something else. Take,...