Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Community Engagement To Make a Difference” by Bob Phibbs via The Retail Doctor Blog

by admin | Jul 6, 2023 | BRA Community Partners, Brick & Mortar, News, Retail Strategy

Retailers play an important role in community engagement by supporting local causes, participating in local events, and partnering with other businesses. Retailers are the glue that brings the community together and betters it through cause-related marketing and...

“Customer Effort Score: What it is and How to Use it” by Reilly Nolan via Total Retail

by admin | Jul 3, 2023 | Brick & Mortar, Consumer Behavior, Customer Experience, Customer Loyalty, Customer Service, News

Broadly speaking, a customer effort score measures how easy or difficult it is for a customer to resolve a given issue with a company’s customer service team. Have you ever waited your turn to speak to a customer service representative, only to be transferred to...

“Back-to-school spending to rise 15.7% this year: JLL” by Tatiana Walk-Morris via Retail Dive

by admin | Jun 29, 2023 | Brick & Mortar, Consumer Behavior, Merchandising, News, Predictions, Retail Economy, Retail Strategy

Children run to catch a school bus. Inflation continues to eat into parents’ budgets, with many planning to spend more for the same amount of items. FatCamera via Getty Images Dive Brief: With ongoing inflation woes, parents plan to spend 15.7% more this...

“As Retailers Use New Tactics to Drive Loyalty, Here’s How to Tell What’s Working (and What’s Not)” by Mike Debnar via Total Retail

by admin | Jun 26, 2023 | Apparel /Fashion, Brick & Mortar, Consumer Behavior, Customer Experience, Customer Loyalty, Customer Service, Data Driven Performance, News, Retail Strategy, Retail Technologies

Several companies are experimenting with new initiatives to improve customer loyalty, including Amazon.com paying customers to pick up purchases and retailers like Abercrombie & Fitch, Anthropologie, and Gap ramping up discounts. Others, like Jenni Kayne and...

“Will Retailers Report Record Father’s Day Sales?” by George Anderson via Retail Wire

by admin | Jun 14, 2023 | Brick & Mortar, Debate, Holiday, Opinion, Predictions

Americans are projected to spend a record $22.9 billion to celebrate Father’s Day this year, following a slightly down year in 2022, according to research from the National Retail Federation and Prosper Insights & Analytics. Father’s Day revenues last year...

“Surf Shop Founders and Their Kids Discuss Passing the Torch” by Kari Hamanaka via Shop Eat Surf

by admin | Jun 13, 2023 | Brick & Mortar, Community, Generations, Industry, News, Retail History, Surf

Top row (left to right): Tom and Tyler Brown, Josh Hansen, and Mark Richards with sons Brandon and Blake. Bottom row (left to right): Ashlyn and Aaron Pai, LG Shaw, and Ashley Stewart Leines with father Bill Stewart. By Kari Hamanaka | Published Jun 13, 2023 From...