Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Retailers Are Bringing Digital Precision to Their Physical Stores Via Smart Camera Technology” by Andrew Dallman via Total Retail

“Retailers Are Bringing Digital Precision to Their Physical Stores Via Smart Camera Technology” by Andrew Dallman via Total Retail

The internet provides retailers endless amounts of precise, real-time information and insights into the shopper’s journey. What are they searching for? What are they clicking on? At what point do they fall out of the sales pipeline? In a brick-and-mortar store,...
“‘Special day’ promotions can give retailers the distinction they need” by Tom Ryan via Retail Wire plus board specialty specific holidays for you to embrace and celebrate

“‘Special day’ promotions can give retailers the distinction they need” by Tom Ryan via Retail Wire plus board specialty specific holidays for you to embrace and celebrate

A new university study finds that consumers are more likely to use discounts celebrating a “special day” — such as pizza/pie promotions or 31.4 percent discounts for Pi Day (March 14) — than for standard holidays or one-day sales events. The research...