Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Sign the Petition for a Designation Plaque for Velzy’s, the Worlds First Surf Shop” by Jaqueline May via MoveOn.org petitions

by admin | Oct 3, 2022 | Brick & Mortar, Industry, News, Retail History, Surf

Dale Velzy opened the world’s first surf shop at 117 Manhattan Beach blvd, Manhattan Beach, California in 1950. We support installing a bronze plaque to designate this historical spot. Why is this important? There are numerous bronze plaques around Manhattan Beach...

“Why Retailers Should Display Christmas Merchandise Before Halloween” by Bob Phibbs via The Retail Doctor Blog

by admin | Oct 2, 2022 | Brick & Mortar, Holiday, Retail Strategy, Seasonal Products

Why do retailers put out Christmas merchandise before Halloween? Because customers buy it. It’s that time of the year … Time for the leaves to change and drop… Corn mazes to sprout up… Pumpkin spice lattes… and the perennial...

“3 Pillars of a Great In-Store Experience” by Bobby Marhamat via Total Retail

by admin | Oct 1, 2022 | Brick & Mortar, Retail Strategy

Brick-and-mortar retailers must never lose sight of what the average customer wants. Keeping tabs on shoppers’ most pressing needs is, more than anything else, the recipe for success. Based on Raydiant’s State of Consumer Behavior 2022 report, there are three...

“How retailers are hiring for the holidays in 2022 – In preparation for demand, some companies are staffing for the season similarly to 2021 while others are reducing their efforts.” by Staff via Retail Dive

by admin | Sep 28, 2022 | Brick & Mortar, Holiday, HR, Predictions, Retail History, Retail Strategy

Hiroko Masuike / Stringer via Getty Images The backdrop of this holiday season looks quite different than last year’s. While many consumers have adopted a sense of pre-pandemic normalcy with in-store shopping, inflation has largely hampered the...

“Vans Brooklyn Block Party” by Staff via Transworld Skateboarding

by admin | Sep 27, 2022 | Brick & Mortar, Community, Industry, News, Skateboard

Located in Brooklyn’s bustling Bushwick neighborhood, Vans’ Skate Space 198 is an NYC skater’s oasis that first opened its doors to the city’s skateboarding community in January 2020. Now, more than two and a half years later, Vans Skateboarding is...

“Did Target just move Black Friday up to October 7?” by George Anderson plus retail industry experts weigh in on this important question: “Has the beginning of October replaced Thanksgiving week as retail’s start to the holiday season?” via Retail Wire

by admin | Sep 23, 2022 | Brick & Mortar, Holiday, News, Retail Strategy

Christmas creep is dead. Retailers moving their holiday promotions up from Thanksgiving Day week is now just business as usual. It is for Target, which announced it is kicking off its holiday season push with its biggest ever “Deal Days” promotion running...