Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How Retailers Have Been Lured Onto the E-Commerce Battlefield” by Michael Provenzano via Total Retail

by admin | Jul 5, 2024 | Brick & Mortar, Customer Experience, Digital Advertising, News, Opinion, Retail Technologies

Credit: Getty Images by Hinterhaus Productions Amazon.com has been successful with many unusual strategies over the years, but one of the company’s most recent wins has been convincing retailers to undervalue their physical assets and focus on trying to compete in the...

“Summer Action Steps That Prep Retailers for a Holiday Blizzard of Sales” by Bob Phibbs via the Retail Doctor Blog

by admin | Jul 3, 2024 | Brick & Mortar, Community, Holiday, Inventory Management, Merchandising, Resources, Retail Strategy, Sales Training, Story Telling

Christmas in July. We’ve all heard the phrase as a marketing slogan, but Planning Ahead for Successful Holidays is a better concept. By strategizing early, you can ensure your store is prepared to meet customer demands, optimize inventory, and create memorable...

“9 Core Skate Shops You Need to Visit in San Diego” by Brian Blakely via Transworld Skateboarding

by admin | Jun 29, 2024 | Brick & Mortar, Community, Industry, News, Skateboard, Small Business

Sixes and Sevens new location in Oceanside Skate shops are often the pillar of local skate scenes across the globe and are always going above and beyond to do great things for their communities. And while “core” shops exist all over the world,...

“Foot Locker’s new loyalty program lets shoppers redeem points for cash, sneaker access” by Cara Salpini via Retail Dive

by admin | Jun 21, 2024 | Brick & Mortar, Community, Customer Experience, Customer Loyalty, Footwear, News, Retail Strategy, Retail Technologies, Shoe Market

The Sneaker Hub in Foot Locker’s new store concept is a space where shoppers can customize the laces of their new shoes, pick up online orders or sign up for the loyalty program. Courtesy of Foot Locker, Inc. A new mobile app will join the refreshed FLX Rewards...

“Integrating Offers: How Omnichannel Coupons Can Transform Your Retail Strategy” by Jimmy Doheny via Total Retail

by admin | Jun 19, 2024 | Artificial Intelligence / CHAT GPT, Brick & Mortar, Customer Experience, Merchandising, Omnichannel, Retail Strategy, Retail Technologies

Credit: Getty Images by sdominick The fusion of digital and physical shopping experiences is a strategic imperative in today’s retail environment. Omnichannel coupon experiences embody this fusion, allowing retailers to seamlessly connect with customers across...

“SVP Spotlight – How can Earthpack help you to take action to reduce your carbon footprint beyond Earth Day with shop-branded recycled and reusable shopping bags and other sustainable packaging needs?” + request your free sample kit by Doug Works via BRA

by admin | Jun 11, 2024 | Associate Members, Brick & Mortar, Private Label, Resources, Retail Strategy, Sustainability

Most of you embrace and celebrate Earth Day, but what do you do to reduce your carbon footprint beyond Earth Day? Who can help you with shop-branded recycled and reusable shopping bags and other sustainable packaging needs? Founded by Dave Bock in 1989 in Irvine,...