Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“SURF EXPO’S 50TH ANNIVERSARY: WHAT BRAND MARKETERS AND SPONSORS SHOULD PAY ATTENTION TO” by Roy Turner via the SightlineLive.com blog

by admin | Jan 31, 2026 | Community, News, Outdoor, Resources, Skateboard, Story Telling, Surf, Surf Expo, Trade Shows

Surf Expo kicked off its 50th anniversary with a high-energy January edition that reinforced its role as the leading global marketplace for watersports and coastal lifestyle brands. A 15% increase in retail company attendance translated into...

“TransWorld To Be Inducted Into The International Skateboarding Hall of Fame” by Blair Alley of Transworld Skateboarding Magazine

by admin | Jan 25, 2026 | Awards, Community, Industry, News, Skateboard

The International Skateboarding Hall of Fame just announced the Class of 2026 Inductees. Key Points The 2026 Skateboarding Hall of Fame inductees include TransWorld SKATEboarding and other key figures. The ceremony takes place May 15, 2026, at Vans Headquarters in...

“An Ode to Simply Waiting For Waves” by Brian Sousa via The Inertia

by admin | Dec 9, 2025 | Community, Opinion, Surf Expo

Because it’s always worth the wait. Photo: Jarno Colijn//Unsplash f you added up the seconds that a good surfer actually spent riding the waves, it would amount to only the smallest fraction of an entire life.” -Ellis Avery, “The Surfer’s Secret to...

“Outdoor Retailer Has a Fresh Mindset — and New Location in Minneapolis” by Vicki M. Young via Footwear News

by admin | Oct 8, 2025 | Apparel /Fashion, Community, Industry, News, Outdoor, Trade Shows

Outdoor Retailer has a new agenda for its reimagined trade show, which now sees it setting up shop in Minneapolis. Outdoor Retailer is moving again, this time to Minneapolis as it looks to rebuild its presence in the trade show circuit. The Colorado Convention Center...

“From Family Legacy to Modern Success: The Island Water Sports Story” by Cheyne Cottrell (Co-Owner of Island Water Sports) via Trackfly blog

by admin | Sep 29, 2025 | Brick & Mortar, Community, News, Retail Strategy, Retail Technologies, Surf

Hi, I’m Cheyne Cottrell, General Manager and Co-Owner of Island Water Sports. My family has been riding the waves of the surf retail industry since 1977. This is my short story of how we navigated decades of challenges and expanded into new opportunities. I’ve also...

“TrackFly and ActionWatch Announce New Partnership” by Tiffany Montgomery via Shop Eat Surf X Outdoor

by admin | Sep 16, 2025 | Brick & Mortar, Community, Data Driven Performance, Industry, News, Resources, Retail Partners, Retail Strategy, Retail Technologies, Surf Expo, Trade Shows

The surf and skate industry’s main data firm is joining forces with a data company that provides a unified platform that is compatible with all retailer and POS systems, which will reduce data turnaround from days to hours. TrackFly, a company specializing in...