Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“BC Owner on Business, Sales Trends and a Move Away from Covid Comparisons” by Kari Hamanaka via Shop Eat Surf

by admin | Apr 19, 2023 | Community, Corona Virus, Industry, Merchandising, News, Retail Economy, Retail History, Retail Strategy, Surf

A quarter of the way into the year and key industry account BC Surf & Sport’s business is chugging along. If the multi-store operator is any barometer of how the overall industry is trending, 2023 could perhaps mean a normalization –  and a new chapter –...

“89-Year-Old Man Crowned ‘World’s Oldest Surfer’” by Dashel Pierson via Surfer Magazine

by admin | Apr 15, 2023 | Community, Industry, Legends, News, Surf

Meet Seiichi Sano, the “oldest person to surf (male).” Photo: Guinness World Records Japan’s Seiichi Sano wins Guinness World Record…and makes it on Saturday Night Live. What’s more impressive: A Guinness World Record or a shoutout on Saturday Night...

“Tony Hawk helps Navajo Nation community build skatepark” via NBC News (YouTube video)

by admin | Apr 14, 2023 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Legends, News, Skateboard

The Diné Skate Garden, located in Navajo Nation in New Mexico, was created by local organizers with assistance from Tony Hawk’s “The Skatepark Project,” which helps bring skate opportunities to underserved communities. NBC News’ Steve Patterson spoke to young skaters,...

“Alexis Sablone Is Not Your Average Skateboarding Architect” by Bindu Bansinath via The Cut

by admin | Apr 6, 2023 | BRA Community Partners, Community, Competitions, News, Olympics, Skateboard

For Alexis Sablone, skateboarding was never supposed to be the thing, which is not something you expect to say of a person who does their thing at the Olympic level. But Sablone is a multi-hyphenate who walks the walk, an artist and designer and architect with...

“Snowboarding Could Be Banned at Another Resort” by Andrew McLemore via The Inertia

by admin | Mar 30, 2023 | Community, Debate, News, Outdoor, Snowboard

Mayflower would be missing out on an important part of snow culture. Photo: Jack Dawe How is this still a thing? At the moment, just a few major American ski resorts prohibit snowboarders: Mad River Glen in Vermont, and Deer Valley and Alta, both in Utah....

“Ocean Pacific Apparel Founder Jim Jenks Dies, Helped Birth Modern Surf Industry” by Kari Hamanaka via Shop Eat Surf

by admin | Mar 21, 2023 | Community, Industry, Legends, News, Rest In Peace, Retail History, Surf

Clockwise from top left: Jim Jenks in the Op days; Jim with his last truck; the famous Op corduroy shorts. Photos courtesy of Junior Jenks and the Surfing Walk of Fame. Jim Jenks, the former surf shop worker who turned Ocean Pacific into an industry-defining...