Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How To Decorate Your Retail Store For The Holidays” by Bob Phibbs via The Retail Doctor

by admin | Nov 8, 2022 | Brick & Mortar, Community, Holiday

Decorating a store goes to the heart of what makes great retailing. During these times, it will be the deciding factor to WOW wary shoppers.  Various seasonal times and holidays can inspire retailers to create magic for their customers. The return of colored...

“The X Games Has New Owners. Here’s What It Means for Fans of Action Sports.” by Frederick Dreier via Outside Magazine

by admin | Nov 7, 2022 | Community, Competitions, Industry, News, Outdoor, Skateboard, Snowboard

Lead Photo: Tamara Susa / ESPN Images We interviewed Steve Fliser, the new CEO of the X Games, about his vision for the annual summer and winter extreme sports competitions The X Games have helped define action sports for an entire generation of Americans,...

“The unique abundance of skate culture, with the first Ambassador of Skateboarding” by Neftalie Williams and Sam Firman via AdventureUncovered.com

by admin | Oct 19, 2022 | Community, Educational Opportunity, Outdoor, Resources, Skateboard

WILLIAMS DOING A NOLLIE BACKSIDE TAILSLIDE SHOVE-IT, Image courtesy of Rachele Honcharik Neftalie Williams is a scholar, teacher, writer, founder, bridge builder and the first Ambassador of Skateboarding. But first and foremost, underpinning it all, he’s a...

“WE CHECKED OUT SOME BOOKS PENNED BY SKATERS” by Matt L. Roar via JENKEM Mag

by admin | Oct 16, 2022 | Book Review, Community, Holiday, Skateboard

Every skater can name everything about their first deck or skate video. You remember the songs, the tricks, the outfits. You remember the art on your earliest completes, T-shirts, wheels, and if you’re a big enough nerd you can even recognize the visual aesthetics of...

“TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part” by Krystal Scanlon via Digiday

by admin | Oct 15, 2022 | Community, E-Commerce, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Creators are having a hard time right now: canceled deals, stretched payment terms, even revenue shake ups from the platforms. It’s tough times for anyone in the content-making business. But it doesn’t have to be, according to TikTok. Or more to the point, it won’t be...

“Has Surf Culture Outgrown Competitive Surfing?” by Sam George via The Inertia

by admin | Oct 13, 2022 | Community, Competitions, Industry, Surf

A scene that after all these years, isn’t that different from the one below. Photo: Sean Rowland//WSL I was never much of a professional surfing competitor. Meaning an honest personal assessment would place me far from a serious contender, but more like an...