Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“WE CHECKED OUT SOME BOOKS PENNED BY SKATERS” by Matt L. Roar via JENKEM Mag

by admin | Oct 16, 2022 | Book Review, Community, Holiday, Skateboard

Every skater can name everything about their first deck or skate video. You remember the songs, the tricks, the outfits. You remember the art on your earliest completes, T-shirts, wheels, and if you’re a big enough nerd you can even recognize the visual aesthetics of...

“TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part” by Krystal Scanlon via Digiday

by admin | Oct 15, 2022 | Community, E-Commerce, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Creators are having a hard time right now: canceled deals, stretched payment terms, even revenue shake ups from the platforms. It’s tough times for anyone in the content-making business. But it doesn’t have to be, according to TikTok. Or more to the point, it won’t be...

“Has Surf Culture Outgrown Competitive Surfing?” by Sam George via The Inertia

by admin | Oct 13, 2022 | Community, Competitions, Industry, Surf

A scene that after all these years, isn’t that different from the one below. Photo: Sean Rowland//WSL I was never much of a professional surfing competitor. Meaning an honest personal assessment would place me far from a serious contender, but more like an...

“NOT ANOTHER 2022 DIME GLORY CHALLENGE RECAP” by Alexis Castro via Jenkem Mag

by admin | Sep 30, 2022 | Community, Competitions, Skateboard

It’s been three years since the last Dime event, so when they announced the return of the Glory Challenge a few months back, I knew we had to figure out a way to be there. Skateboarding had missed what many would argue is the best “contest” in the game, so it was...

“Patagonia: Conscious Capitalism” by Robin Lewis via The Robin Report

by admin | Sep 29, 2022 | Community, Industry, News, Outdoor, Sustainability

I’m offering yet another report on Patagonia that I’m tossing into the ring, now full of one adulatory article or broadcast interview after another. However hesitant I was to follow lemming-like this cascade of applause for Patagonia’s founder Yvon Chouinard, I...

“Vans Brooklyn Block Party” by Staff via Transworld Skateboarding

by admin | Sep 27, 2022 | Brick & Mortar, Community, Industry, News, Skateboard

Located in Brooklyn’s bustling Bushwick neighborhood, Vans’ Skate Space 198 is an NYC skater’s oasis that first opened its doors to the city’s skateboarding community in January 2020. Now, more than two and a half years later, Vans Skateboarding is...