Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Winter Returns: Up to Two Feet Expected in Parts of Western U.S.” by Joe Carberry via the Inertia

by admin | Jan 26, 2025 | Community, Industry, News, Seasonal Products, Snowboard

Please and thank you. Photo: Ikon Pass It’s been a lovely January for many parts of the West: clear and cold. But those regions sitting on healthy snowpacks received little, to no snow during the month. But winter is about to make a serious return as forecasters...

“Surf Expo Set for Biggest Show Since 2020” by via Surf Expo News by Tiffany Montgomery on SurfExpo.com

by admin | Jan 6, 2025 | Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Partners, Retail Strategy, Skateboard, Small Business, SUP, Surf, Trade Shows

Surf Expo Show Director Roy Turner and Bob Hurley of FLORENCE, which is exhibiting at Surf Expo January. File photo by SES.  The largest gathering of watersports and coastal lifestyle professionals returns in just one month to the Orange County Convention Center...

“Nike CEO: Wholesale partners ‘feel we’ve turned our back on them’” by Cara Salpini via Retail Dive

by admin | Dec 23, 2024 | Brick & Mortar, Community, DTC, Footwear, Holiday, News, Shoe Market

A Nike store at The Grove shopping center in Los Angeles. CEO Elliott Hill said he traveled extensively in his first two months in the role to get a sense of the retailer’s operations. Cara Salpini/Retail Dive Elliott Hill, who just took over the top spot in October,...

“Is Surfing an Art Form? Former Z-Boy Stacy Peralta Thinks So” by Owen James Burke via Surfer.com

by admin | Dec 15, 2024 | Community, Debate, Interviews, Opinion, Skate Art, Skateboard, Surf

The skateboard virtuoso and documentary filmmaker on why surfing, skating and well, everything, is a creative endeavor If you ask documentary filmmaker Stacy Peralta, everything in life can be approached as art, down to the most menial of vocations, the most rote and...

“Why some retail has been resilient against Amazon – It’s about the products — and the people” by Daphne Howland via Retail Dive

by admin | Nov 23, 2024 | Brick & Mortar, Community, Customer Experience, Event Planning, News, Retail Economy, Retail Strategy, Story Telling

Longfellow Books in Portland, Maine, is one of about 15 independent bookstores in the area. It has remained family-owned for almost 25 years, about how long Amazon has been in the bookselling business. Daphne Howland/Retail Dive There may be nothing that Amazon...

“Rest in Peace, Patti McGee: A True Skateboarding Icon (1945-2024)” by Brian Blakely via Transworld Skateboarding plus Skateboarding Hall of Fame archive chronicling the life and impact of this tremendous skateboarding legend

by admin | Oct 20, 2024 | Community, Legends, News, Rest In Peace, Skateboard, Surf

The skateboarding world is heartbroken by the news of legendary Patti McGee’s passing on October 17, 2024. An icon, an innovator, a skateboarder, and a straight-up badass, Patti’s influence on skateboarding will live on forever.  All of skateboarding felt...