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“From Seed To Culture – Shaheen Sadeghi ran global giant Quiksilver back when soulless malls ruled the retail landscape. Now, he’s building the future at his cool, community-focused shop, Seed Peoples Market.” by Doug Schnitzspahn via Outdoor Retailer Magazine

“From Seed To Culture – Shaheen Sadeghi ran global giant Quiksilver back when soulless malls ruled the retail landscape. Now, he’s building the future at his cool, community-focused shop, Seed Peoples Market.” by Doug Schnitzspahn via Outdoor Retailer Magazine

by | May 7, 2022 | Community, Outdoor, Retail History, Retail Strategy

Seed Peoples Market won an Outdoor Retailer Innovation Award in January 2020, but when I visit the Costa Mesa, California-based shop, I don’t walk out with anything I saw in the aisles at that Show. Instead of a recycled polyester Patagonia jacket or a technical...