Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“We’re [Outdoor Retailer] Moving Back to Salt Lake City” by Marisa Nichols and Jeff Davis via OutdoorRetailer.com News plus opportunity to be considered for OR SLC Lodging Scholarships

by admin | Mar 24, 2022 | Community, Educational Opportunity, Industry, News, Outdoor, Resources, Snowboard, Trade Shows

Since 1982, Outdoor Retailer has brought the outdoor industry together for commerce, to share ideas, and to provide an experience that has grown into more than a trade show. Our community has become family, and for the past five years we’ve held our biannual...

“We Spoke With Joel Tudor and a WSL Insider About Tudor’s Suspension; Here’s What They Had to Say” by Alexander Haro via The Inertia

by admin | Mar 17, 2022 | Community, Competitions, Debate, Industry, News, Surf

After Joel Tudor was suspended indefinitely by the World Surf League, we caught up with him to hear his thoughts. Photo: Thomas Bennett//WSL Joel Tudor, three-time and reigning world longboard champion, was suspended from competition this week by the...

“A grieving surfer is taking hundreds of strangers’ late loved ones for one last ride” by Faith Karimi via CNN

by admin | Mar 14, 2022 | Community, News, Rest In Peace, Surf

Editor’s note: Two years ago, Covid-19 turned the world upside down. While the pandemic is not over, The Best in Us is a series that highlights people whose pandemic stories exemplify the resilience of the human spirit. (CNN) Dan Fischer has always...

“The Rise Of African Surf Culture With Selema Masekela And Mami Wata – special exhibit at Surfing Heritage and Culture Center” via SHACC Newsletter

by admin | Mar 9, 2022 | Community, Industry, News, Social Issues, Surf

Coming to SHACC this month, we’ve partnered up with Selema Masekela and the incredible people at Mami Wata to bring you a very special exhibit that celebrates the rise of African surf culture. Featuring images and artifacts from Ghana to Mozambique and beyond, opening...

“North Shore Home Collapses Onto Rocky Point Beach” by Alexander Haro via The Inertia

by admin | Mar 4, 2022 | Community, Surf, Sustainability

A Rocky Point house on Oahu’s North Shore collapsed onto the sand early Monday morning, broadcasting a stark warning to other residents nearby. Many of the beachfront homes on the North Shore are built on sand berms, and as storms get more powerful, that sand is being...

“How to Use Selling With Storytelling In Retail Sales” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 1, 2022 | Community, Resources, Retail Strategy

When you use storytelling in retail, it helps shoppers quickly become engaged. In retail sales, that is especially important because people are loyal to people, not products. And during tough times, they often want to escape the news. The purpose of storytelling...