Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“GROUND GLASS: MARK SUCIU” by James Thompson via Jenkem Mag

by admin | Dec 14, 2021 | Awards, Community, Industry, News, Skateboard

2021 SOTY = Mark Suciu Everyone loves to say contests and awards don’t carry any weight in skateboarding, but every year, skaters seem to give a lot of weight to Thrasher’s Skater of the Year award. “SOTY Season” gives us a lot to debate about, like whether...

“Are skateboarders really solving the world’s problems, one trick at a time?” by David Wharton via Los Angeles Times

by admin | Dec 10, 2021 | Community, News, Skateboard

Members of the Aunt Skatie crew gather at the South Pasadena Skate Park on Nov. 14.(Brian van der Brug/Los Angeles Times) The women keep their distance. At first. Dressed in T-shirts and sneakers, skateboards in hand, they stand by a chain-link fence, talking,...

“Virgil Abloh dies at 41” by Daphne Howland via Retail Dive

by admin | Nov 29, 2021 | Community, Industry, Rest In Peace, Retail History, Streetwear

Courtesy of LVMH Moët Hennessy Louis Vuitton Dive Brief: Fashion designer Virgil Abloh, founder of Off-White and artistic director for men’s at Louis Vuitton, died on Sunday. He was 41.Abloh had been undergoing treatment for a rare and aggressive cancer, cardiac...

“Selema Masekela Talks About Mami Wata’s Mission to Redefine Surf Lifestyle” by Will Seleo via The Inertia

by admin | Nov 24, 2021 | Community, Industry, News, Social Issues, Surf

Mami Wata seeks to change the global perception of African surf culture through establishing itself as a major brand in the surf lifestyle space. Photo: Mami Wata. Brands, and especially clothing brands, have a strangely powerful influence on our sense of...

“GROUND GLASS: BRAD CROMER” by James Thompson via Jenkem Mag

by admin | Nov 11, 2021 | Community, Skateboard

Over the last few years we’ve seen a few videographers include 16mm film in their edits. While it’s common to see a couple of seconds of b-roll or a trick thrown in as an artsy break, very few attempt to capture an entire video on film. At $50 a minute, you’re at the...

“Vans Marketing Executive on the Evolution of the Triple Crown of Surfing” by Tiffany Montgomery via Shop Eat Surf

by admin | Nov 10, 2021 | Community, Competitions, Industry, News, Surf

John John Florence, who won the digital Vans Triple Crown of Surfing in men’s in 2020 – Photo by Ryan Miller courtesy of Vans Click on the following link to view this interesting Shop Eat Surf Article: Vans Marketing Executive on the Evolution of the...