Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Mama Skate Partners with Female-Owned Skate Brands for Epic Mother’s Day Giveaway” by Brian Blakely via Transworld Skateboarding

by admin | May 10, 2024 | Community, Holiday, Industry, News, Skateboard

Celebrate Mom the right way! Marissa Martinez, owner and founder of Mama Skate, is teaming up with four awesome female-owned skate companies this Mother’s Day to bring all you awesome skate moms an epic giveaway!  Whether you skate yourself or are simply...

“WHAT’S IT LIKE RUNNING AN INDOOR SKATEPARK IN 2024?” by via Jenkem Mag

by admin | May 4, 2024 | Brick & Mortar, Community, Customer Experience, Event Planning, News, Retail Strategy, Skateboard

Jagger Eaton. Alex Midler. Every Japanese skater, probably. What do they have in common? They were all indoor skatepark kids. They grew up in a helmet, unbothered by rain, snow or the temptation of smoking weed behind a metal ramp. This usually took place at a local...

“Nonprofit Awarding Over $50,000 in Scholarships to Skateboarders” by Haley Mast via Transworld Skateboarding

by admin | Mar 27, 2024 | Awards, BRA Community Partners, Community, Educational Opportunity, News

Scholarships for skateboarders by skateboarders A fresh 501(c)(3) nonprofit organization called The College Skateboarding Education Association CSEF, is gearing up to give over $50,000 in scholarships to skateboarders, and their application just opened! CSEF’s mission...

“MasterCraft Celebrates International Women’s Day With Fourth Annual ‘Let Her Rip’ Campaign” by Staff via Wakeboarding Mag

by admin | Mar 25, 2024 | Community, News, Wake Skate, Wake Surf, Wakeboard, Women's Market

Empowerment and building confidence are the foundations of MasterCraft’s Let Her Rip powered by Progressive. Courtesy MasterCraft Female-focused campaign empowers women and inspires boating confidence; includes mentorship from MasterCraft athletes Meagan Ethell,...

“The 12 Best Surf Books for Kids” by Rebecca Parsons via The Inertia

by admin | Mar 17, 2024 | Book Review, Community, Outdoor, Product Reviews, Reviews, Surf

Stoke your child’s curiosity of the ocean with these twelve awesome surf books for kids. Photo: Torsten Dederichs//Unsplash. Reading is beneficial for everyone, but especially children. It helps to strengthen the brain, build vocabulary, stimulate the imagination, and...

Michaels boosts in-store experience with birthday parties, classes by Tatiana Walk-Morris via Retail Dive

by admin | Mar 13, 2024 | Brick & Mortar, Community, Customer Experience, News, Retail Strategy, Skate Art

Kids at a Michaels birthday party. Starting at $299, Michaels will help customers organize two-hour parties for up to eight children. Courtesy of Michaels The crafts retailer reimagined its class offering and introduced a party planning service for children in the...