Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“A Snow Sports Federation Is Trying to Seize Control of the U.S. Olympic Surf Team” by Evan Quarnstrom via The Inertia

by admin | Mar 22, 2025 | Community, Competitions, Industry, News, Olympics, Surf

Caroline Marks thinks USA Surfing should still guide surfing’s Olympic future. Photo: ISA A power struggle is brewing behind the scenes of Olympic surfing in the United States. As the United States Olympic and Paralympic Committee (USOPC) opens an application process...

“What Would We Do Without Surf Forecasting?” by Sam George via The Inertia

by admin | Mar 16, 2025 | Community, Competitions, Governmental Affairs, News, Opinion, Predictions, Surf

So how’d ya know it was gonna be like this? in this part of the world? Photo: Marcus Paladino A growing number of mainstream news headlines these days have been heralding what appears to be the current executive branch’s systematic dismantling of myriad federal...

“Ultraskate Win + Heart Attack + Longboarding to Recovery.” by Bill Ennis (BRA Board Member and owner of Dig Paddlesports) via Dig Paddlesports Blog

by admin | Feb 20, 2025 | Competitions, Customer Experience, Event Planning, News, Outdoor, Skateboard, SUP

I checked my carotid pulse. It was there. February 25, 2024. 0300 hours. Radial pulse next. Blood was flowing through my wrist. “What in the hell is happening?” My back popped, but not much. I drank water, feeling dehydrated. I shifted my position in bed....

“2024 SURFER Big Wave Challenge Women’s Surfer of the Year Nominees and more” by August Howell via Surfer Magazine

by admin | Oct 14, 2024 | Community, Competitions, News, Predictions, Surf

Shipstern Bluff barrels, Puerto Escondido tubes and paddling Nazaré’s notorious right. These were the moments that earned Laura Enever, Katie McConnell and Bianca Valenti nominations for the 2024 SURFER Big Wave Challenge Women’s Surfer of the Year. You can find out...

“Caity Simmers Releases Behind-the-Scenes Look at Her Maiden World Title” by Evan Quarnstrom via The Inertia

by admin | Sep 14, 2024 | Community, Competitions, News, Olympics, Surf

Ever since Caity Simmers burst on to the scene with an ISA Junior gold medal in 2018, it was clear that she was destined for greatness. Her flow, commitment, style, and demeanor (reminiscent of John John and Dane, many pundits said) were lightyears beyond...

“Kelly Slater Gets Heartfelt Homage in ‘GROM to GOAT’” by Cooper Gogan via The Inertia

by admin | Aug 26, 2024 | Awards, Competitions, Legends, News, Surf

The WSL paid tribute to the GOAT with a heartfelt Kelly Slater career retrospective. Photo: WSL // YouTube It’s hard to overstate Kelly Slater’s dominance in the sport of surfing. He’s won the championship 11 times and holds the distinction of being both the...