Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“2024 SURFER Big Wave Challenge Women’s Surfer of the Year Nominees and more” by August Howell via Surfer Magazine

by admin | Oct 14, 2024 | Community, Competitions, News, Predictions, Surf

Shipstern Bluff barrels, Puerto Escondido tubes and paddling Nazaré’s notorious right. These were the moments that earned Laura Enever, Katie McConnell and Bianca Valenti nominations for the 2024 SURFER Big Wave Challenge Women’s Surfer of the Year. You can find out...

“Caity Simmers Releases Behind-the-Scenes Look at Her Maiden World Title” by Evan Quarnstrom via The Inertia

by admin | Sep 14, 2024 | Community, Competitions, News, Olympics, Surf

Ever since Caity Simmers burst on to the scene with an ISA Junior gold medal in 2018, it was clear that she was destined for greatness. Her flow, commitment, style, and demeanor (reminiscent of John John and Dane, many pundits said) were lightyears beyond...

“Kelly Slater Gets Heartfelt Homage in ‘GROM to GOAT’” by Cooper Gogan via The Inertia

by admin | Aug 26, 2024 | Awards, Competitions, Legends, News, Surf

The WSL paid tribute to the GOAT with a heartfelt Kelly Slater career retrospective. Photo: WSL // YouTube It’s hard to overstate Kelly Slater’s dominance in the sport of surfing. He’s won the championship 11 times and holds the distinction of being both the...

“Surf Participation Could Get a Boost from Gabriel Medina’s Viral Olympic Moment” by Kate Robertson via Shop Eat Surf

by admin | Aug 4, 2024 | Brick & Mortar, Competitions, News, Olympics

The surf competition at the 2024 Olympics takes place at Teahupo’o, Tahiti, French Polynesia. Photo by Azathoth Pics / Stock.adobe.com. Gabriel Medina’s name hit the mainstream this week, reaching far beyond the surf community during the surf competition at the...

“Meet the Skaters Representing Team USA at the Paris 2024 Olympic Games” by Brian Blakely via Transworld Skateboarding

by admin | Jul 7, 2024 | Competitions, News, Olympics, Skateboard

@cortez With the Paris 2024 Olympics right around the corner, things are officially starting to heat up. The stage is set and we’re stoked to announce all the ripping skaters who will be repping Team USA this summer.  Nyjah Huston, Chris Joslin, Jagger Eaton,...

“U.S. Ski and Snowboard, X Games Announce Partnership” by Cooper Gegan via The Inertia

by admin | Jun 25, 2024 | Community, Competitions, Industry, News, Snowboard

Photo: Joshua Duplechian / X Games U.S. Ski & Snowboard and X Games just announced they are collaborating to create The Winter X Games Series. The newly minted series will include U.S. Ski & Snowboard World Cup events, the Toyota U.S....