Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The Olympics Will Show the World How Important Home Field Advantage Is in Surfing” by Evan Quanstrom via The Inertia

by admin | Jun 13, 2024 | Competitions, News, Olympics, Opinion, Surf

Vahine Feirro on her way to victory at Teahupo’o. Photo: Ed Sloane//WSL No surf fan was surprised when Vahine Fierro won last month’s historic Tahiti Pro. Fierro was raised on the detonating Teahupo’o barrels that can send chills through the spines of many...

“Olympic Surfing 101: Everything to Know Before Paris 2024” by Dashel Pierson via Surfer Magazine

by admin | May 31, 2024 | Competitions, News, Olympics, Surf

Teahupo’o, Tahiti: surfing’s venue for the Paris 2024 Olympics. Photo: Ryan “Chachi” Craig The Summer Olympics are right around the corner. Here’s a guide to get pumped before the world’s best surfers go for gold at Teahupo’o, Tahiti. Over a...

“Longboarding Could Be Included in the 2028 LA Olympics” by Evan Quarnstrom via The Inertia

by admin | May 16, 2024 | Competitions, News, Olympics, Surf

The beautiful surfing of Honolua Bloomfield was certainly on display at the recent ISA Event. Photo: Pablo Jimenez//ISA Imagine the world’s best longboarders gliding down the point at Malibu, but instead of Malibu’s  typical Sunday afternoon summertime...

“How to Run an Efficient, Impactful and Successful Sales Contest” by staff via Shop Eat Surf (reposted with permission)

by admin | Mar 9, 2024 | Brick & Mortar, Community, Competitions, News, Resources, Retail Technologies, Sales Training

Photo Courtesy of ENDVR Sales contests are powerful tools for brands. They incentivize and motivate sales associates to talk about their products and sell them to customers. And this extra push goes a long way for brands.  In this article, we will explain how to...

“‘Pipeline’s for the F**king Girls’ – Caity Simmers and the Best Surf Quote Ever” by Joe Carberry via The Inertia

by admin | Feb 15, 2024 | Competitions, News, Surf

All that’s left is a world title. Photo: Bielmann//World Surf League Something crazy happened Saturday afternoon in Hawaii, on that little stretch of sand at Ehukai Beach Park. Out in the water, a new generation was blowing minds. A new generation of women, that...

“Street League Skateboarding Unveils Expanded Eight-Stop 2024 Schedule” by Michelle Bruton via Forbes

by admin | Jan 25, 2024 | Competitions, Event Planning, News, Olympics, Skateboard

Brazil’s Rayssa Leal and Portugal’s Gustavo Ribeiro took the championship in the 2022 SLS Triple Crown season It’s an Olympic year, which means that skateboarding, which was added to the program for the Tokyo 2020 Games and which will return in Paris this...