Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“9 Tips for Boosting Loyalty Program Success – How To Acquire, Retain, and Engage Your Customers” by ebbo via Napco Research

by admin | Feb 9, 2023 | Brick & Mortar, Consumer Behavior, Customer Loyalty, Customer Service, Educational Opportunity, Point of Sale, Resources

A confluence of factors, both internal and external, have led consumers to be less loyal to retailers and brands. Internally, the pressure on merchants to raise prices, lower product quality, or take a public stance on a divisive social issue, for example, are top...

“How Retailers Can Capitalize on the 5 Types of Shoppers” by Dan Smythe and Cameron Davis via Total Retail

by admin | Feb 8, 2023 | Brick & Mortar, Consumer Behavior, Customer Loyalty, Customer Service, Retail Strategy

Credit: Getty Images by Daniel Milchev No two customers are the same, yet they share many of the same goals and behaviors. An insightful, 18-month-long study of critical purchasing patterns discovered that shoppers fall into five categories: the...