Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“From Clicks to Bricks: Taking Full Advantage of In-Store Pickup” by Grant Gustafson via Total Retail

“From Clicks to Bricks: Taking Full Advantage of In-Store Pickup” by Grant Gustafson via Total Retail

by | Jun 25, 2026 | Brick & Mortar, Customer Experience, Customer Service, E-Commerce, Opinion, Resources, Retail Strategy

Paths to purchase have changed significantly over the past decades, with customer journeys nearly unrecognizable compared to those of the early 2000s. With the internet at their fingertips, shoppers are more informed, connected to brands, and able to discover new...
“Retailers’ Ace in the Hole Was Product Knowledge – in the 1950s. Here’s What It Has to Be in 2026.” by Bob Phibbs via The Retail Doctor blog

“Retailers’ Ace in the Hole Was Product Knowledge – in the 1950s. Here’s What It Has to Be in 2026.” by Bob Phibbs via The Retail Doctor blog

by | Jun 17, 2026 | Brick & Mortar, Customer Experience, Industry, News, Opinion, Resources, Sales Training

Product knowledge was a legitimate competitive edge when customers had no other way to get it. That world ended decades ago. Today’s customer walks in already researched. The retailers winning in 2026 aren’t the ones with the most knowledgeable associates...