Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Bad Customer Service Examples: 50 Things Retail Employees Shouldn’t Do” by Bob Phibbs via The Retail Doctor Blog

by admin | Nov 21, 2022 | Brick & Mortar, Customer Loyalty, Customer Service, Educational Opportunity, HR, Industry, Retail Strategy

Excellent customer service is dependent on your sales associates. Likewise, a bad customer service experience depends on your associates delivering poor customer service in your retail store. It doesn’t matter if you are one of those brick-and-mortar retailers...

“Outdoor Retailers Give Customers Their Expertise for Free. Should They? – Here’s how shops can monetize non-paying customers who just want free information” by David Gladish via Outside Business Journal

by admin | Oct 22, 2022 | Customer Loyalty, Customer Service, Industry, Outdoor, Retail Strategy

Photo: Nikola Stojadinovic/Getty If you’ve ever worked in outdoor retail, you are probably all too familiar with a particular customer. They come in, use up your time and expertise to gain product knowledge and find the proper fit, subtly (or not so subtly) take a...

“Transactional reward programs are easy, but do they build customer loyalty?” by Tara Kirkpatrick via Retail Wire

by admin | Aug 25, 2022 | Brick & Mortar, Community, Customer Loyalty, Debate, Retail Strategy, Retail Technologies

Another day, another retail loyalty program launch. Bath & Body Works earlier this week debuted its “new” rewards program, which was soft-launched in July after it began testing in March. Bath & Body Works joins a slew of retailers and brands,...

“4 Tips to Help Your Business Sell More Gift Cards” by Joe Keenan via Total Retail

by admin | Jul 7, 2022 | Community, Customer Loyalty, E-Commerce, Gift Cards, m-commerce, Resources, Retail Strategy

Consumer demand for gift cards, both physical and digital, continues to rise. According to the Gift Cards – Global Market Trajectory & Analytics report, the global gift card market is forecast to reach $1.4 trillion(USD) by 2026, growing at a compound...

“A BEGINNER’S GUIDE TO OPENING A SKATE SHOP” by Larry Lanza and Aubrey Fisch via Jenkem Mag

by admin | Jul 6, 2022 | Brick & Mortar, Commercial Real Estate, Community, Customer Loyalty, HR, Industry, Retail History, Retail Strategy, Skateboard

Similar to how we cling to technology of the past, as skaters, we also hang on tight to the olden ways of doing commerce. Handshake agreements, payment in products, and brick-and-mortar retail locations are all things that many industries have moved past or at...

“Building Lasting Customer Loyalty Amid Inflation” by Matt Ramerman via Total Retail

by admin | Jun 22, 2022 | Brick & Mortar, Customer Loyalty, Customer Service, Retail Strategy

The COVID-19 pandemic plus the war in Ukraine created a perfect storm for inflation, and now the prices of goods and services are dominating the minds of consumers everywhere. Annual inflation rose by 8.3 percent in April, close to a 40-year...