by admin | Apr 23, 2023 | Brick & Mortar, Consumer Behavior, Customer Experience, Customer Service, Resources, Retail Strategy
A lot is written about customer engagement in retail. How retailers are trying to engage shoppers in their brick-and-mortar locations by making the store more like an online experience. And the more information IT departments can gather...
by admin | Mar 13, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources
Have you ever been in a retail store where the employees all seem like they’d rather be anywhere else but there? Maybe they’re standing around chatting with each other or on their phones, or maybe they just have that vibe that conveys they don’t want...
by admin | Mar 5, 2023 | Brick & Mortar, Customer Service, HR, Resources, Retail Strategy
1. How are you today? Admit it, you don’t care; the shopper knows you don’t care. This leads the customer to parrot a specific answer, “Fine, and you?” To which the retail employee responds with another expected answer, “Fine,” or they launch into another unthinking...
by admin | Feb 26, 2023 | Brick & Mortar, Customer Service, HR, Resources, Retail Strategy
Retail customer service training aims to create an exceptional customer experience. So, what goals do you focus on when you teach your employees how to give customers exceptional experiences? Sometimes good customer service means something quick, cheap, and...
by admin | Feb 9, 2023 | Brick & Mortar, Consumer Behavior, Customer Loyalty, Customer Service, Educational Opportunity, Point of Sale, Resources
A confluence of factors, both internal and external, have led consumers to be less loyal to retailers and brands. Internally, the pressure on merchants to raise prices, lower product quality, or take a public stance on a divisive social issue, for example, are top...
by admin | Feb 8, 2023 | Brick & Mortar, Consumer Behavior, Customer Loyalty, Customer Service, Retail Strategy
Credit: Getty Images by Daniel Milchev No two customers are the same, yet they share many of the same goals and behaviors. An insightful, 18-month-long study of critical purchasing patterns discovered that shoppers fall into five categories: the...
