Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Don’t Ignore Email and SMS: Consumers Surely Haven’t” by Greg Zakowicz via Total Retail

“Don’t Ignore Email and SMS: Consumers Surely Haven’t” by Greg Zakowicz via Total Retail

by | Mar 12, 2023 | Customer Loyalty, Data Driven Performance, E-Commerce, m-commerce, Omnichannel, Retail Strategy, Retail Technologies

Credit: Getty Images Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion...
“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

by | Dec 23, 2022 | Brick & Mortar, Data Driven Performance, E-Commerce, Holiday, Industry, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce

Credit: iStock.com by Anita Kot To deliver on consumer expectations and keep their loyalty, brands must incorporate mobile messaging into their marketing strategies This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even...
“Increase profits with these 5 steps!” by Aaron Randall of RICS Software plus extra special savings for BRA DRMs

“Increase profits with these 5 steps!” by Aaron Randall of RICS Software plus extra special savings for BRA DRMs

by | Dec 16, 2022 | Data Driven Performance, Point of Sale, Resources, Retail Strategy, Retail Technologies

Covid-19 and its forced retail shutdowns are a memory of the past. However, the lingering effects on our supply chain, consumer behaviors and retail inventories remain front and present as we look at managing business going forward. Recent retail news has been focused...