Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Why E-Commerce Needs Brick-and-Mortar Retail” by Lukas Martinelli via Total Retail

“Why E-Commerce Needs Brick-and-Mortar Retail” by Lukas Martinelli via Total Retail

As e-commerce has exploded in popularity, the question of how brick-and-mortar retailers would fare in the future has been widely debated. The notion of a “retail apocalypse” reached a crescendo during the pandemic as year-over-year e-commerce grew two to five...
“Retailers Are Bringing Digital Precision to Their Physical Stores Via Smart Camera Technology” by Andrew Dallman via Total Retail

“Retailers Are Bringing Digital Precision to Their Physical Stores Via Smart Camera Technology” by Andrew Dallman via Total Retail

The internet provides retailers endless amounts of precise, real-time information and insights into the shopper’s journey. What are they searching for? What are they clicking on? At what point do they fall out of the sales pipeline? In a brick-and-mortar store,...