Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The USPS Must Roll Back its Recent Postage Increases” by Jim Coogan via Total Retail

by admin | May 24, 2024 | Brick & Mortar, Direct Mail, News, Omnichannel, Opinion, Shipping

The postal price increases in the near term have proven to be a failure. The USPS modeling predicted that revenue would increase and demand wouldn’t fall. However, the data tells a different story. In 2023, revenue of “marketing mail” decreased by $920 million...

“Direct Mail Strategies for Increasing Retail Sales and Customer Loyalty” by Ryan Wilder via Total Retail

by admin | Jul 12, 2023 | Customer Loyalty, Direct Mail, News, Resources, Retail Strategy

Credit: Getty Images by TEK IMAGE Since 1872, the retail industry has witnessed the power of direct mail firsthand. Aaron Montgomery Ward’s revolutionary mail-order business, Montgomery Ward and Company, kickstarted a retail revolution. A modest one-page...