Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“5 Reasons Your Store Should Shred the Digital Marketing Pipeline plus view on-demand webinar and access special resource guide right here” by Natalie Gowen of Moxie Tonic

by admin | Jan 12, 2025 | Digital Advertising, E-Commerce, Email Marketing, m-commerce, Resources, Retail Strategy, SEO, Social Commerce, Social Media, Story Telling, Website

Let me guess, you’d rather be on your board than thinking up marketing schemes. Want the secret to getting back outside? A solid digital marketing pipeline.  With marketing in place, you can rest easy that customers are going to find your store, find their gear,...

“How Bridging the Physical and Digital Worlds With Creator Content is Revolutionizing Retail Advertising” by Michael Girgis via Total Retail

by admin | Jan 10, 2025 | Brick & Mortar, E-Commerce, News, Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by Dimitrios Kambouris There’s no denying it: consumers are constantly interacting with social platforms, engaging with creators, and exploring virtual spaces. However, while marketers and brands have been hyperfocused on building a digital...

“Winners and losers of Black Friday 2024” by Daphne Howland via Retail Dive

by admin | Dec 1, 2024 | Brick & Mortar, Clearance Sales / Discounting, E-Commerce, Holiday, News, Predictions, Retail Economy, Statistics

A worker stands inside an apparel store at the American Dream Mall on Friday. Sister mega-center Mall of America said that more than 13,000 shoppers came through the doors in the first hour it was open on Black Friday. Kena Betancur via Getty Images With deals all...

“Shoppers’ online fraud fears escalate” by Patrick Cooley via Retail Dive

by admin | Nov 13, 2024 | Brick & Mortar, E-Commerce, Internet, News, Retail Crime, Retail Technologies

Fraud involving stolen credit cards is now a top concern of consumers, according to a recent survey from Experian. Joe Raedle / Staff via Getty Images Four in five consumers are worried about identity theft or someone stealing their credit card numbers, according to...

“Gen AI and the Top Fraud Trends Retailers Can’t Ignore This Holiday Season” by James Bruni via Total Retail

by admin | Oct 12, 2024 | Artificial Intelligence / CHAT GPT, E-Commerce, Holiday, Internet, m-commerce, News, Retail Crime

Credit: iStock.com by iStock.com As retailers leverage online shopping options for busy customers this holiday season, they’re finding that industry-wide, sales are up (and continuing to rise), and the industry is expected to exceed $6 trillion in sales this...

“Rising Retail Pricing Pressures Mandate an Elevated Emphasis on Cost Reduction Strategies” by Ryan Swiderski via Total Retail

by admin | Aug 14, 2024 | Brick & Mortar, Customer Experience, Customer Loyalty, Data Driven Performance, E-Commerce, Opinion, Retail Economy, Retail Strategy

Credit: Getty Images by vittaya25 Despite recent progress in reducing inflation, prices are still high and consumers remain under pressure. Excess savings accumulated during the pandemic have been depleted for a substantial part of the population and credit card...