Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How Many Arrows Are in Your Quiver?” by Marc Weiss via The Management One Newsletter

by admin | Aug 21, 2022 | Educational Opportunity, News, Resources, Retail Strategy, Retail Technologies, Trade Shows

In business, this is a metaphor for what resources and strategies are available to you in order to achieve your goal. The quiver holds the arrows, you as the store owner are the archer and the target is your retail business goal. The relationships to this metaphor are...

“Who is Crystal Media? plus special BRA Member discount and access to view the ‘Reels Means Deals’ on-demand webinar right now” by Doug Works via BRA

by admin | Jul 5, 2022 | Associate Members, Educational Opportunity, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

A warm and enthusiastic WELCOME to our newest BRA Supporting Vendor Partner Crystal Media!    As a Board Retailers Association member, you save 15% on select Crystal Media Services! As always, we at BRA continue to bring you Supporting Vendor Partners that...

“View the most recent BRA X M1 quarterly webinar about e-commerce featuring George right here. You can also view the previous quarterly webinar about staffing plus all four 2021 BRA quarterly webinars here on demand at no cost” via BRA and Management One

by admin | Jun 27, 2022 | Educational Opportunity, HR, Industry, Resources, Retail Strategy, Trade Shows

Once per Quarter, Board Retailers Association hosts relevant and helpful webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One. You can view the 2nd Quarter 2022 webinar as well as the 1st Quarter 2022 webinar and...

“Why reviews aren’t just nice-to-have in 2022 – 88% of customers check your online reviews plus free downloadable Google Reviews ebook” by Podium (BRA Supporting Vendor Partner)

by admin | Apr 20, 2022 | Associate Members, Educational Opportunity, Resources, Retail Strategy, Retail Technologies

Google reviews impact the customer journey more than ever.  When it comes to getting found by your customers, local businesses—those with a physical presence—actually have a huge advantage. But if your business isn’t shining online, you’ll see fewer customers coming...

“How Explainer Videos Can Answer Your Customer’s Hard Questions” by Andre Oentoro via Guest Blog

by admin | Apr 15, 2022 | Educational Opportunity, Resources, Retail Strategy, Retail Technologies

Image Via Unblast When your business launches new products and services, not all customers can understand your new product or services right away. If you want to introduce your brands, you can use explainer videos instead.  An explainer video is a short video...

“How to Sell: Value over Price” by Bob Phibbs via The Retail Doctor Blog

by admin | Apr 14, 2022 | Educational Opportunity, Resources, Retail Strategy

As prices rise and customers become vocal about the difference between what they thought something would cost versus what you offer, it is important to sell value over price. When I was a college senior majoring in conducting, my final project was to perform a...