Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
Yesterday, Board Retailers Association hosted the second of many relevant and helpful quarterly webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One. “Embracing the New Metrics in Retail: How To Ride the Wave of...
The way that consumers communicate is different. No longer will phone and email be a sufficient way to maintain contact and interact with your customers. Today’s consumer is much more comfortable communicating via text or other messaging apps. Businesses that aren’t...
Welcome to the BRA COVID-19 Resource Guide. Below you will find resources for the benefit of all board specialty retailers (BRA Retail Members and non-members alike) during this challenging period. The Board Retailers Association is actively aggregating resources to...
A quick walk through the mall shows retailers are trying to increase revenues with some fairly dramatic sales. But sales can hide the cause of death of many stores…passive employees. Let me explain… Selling a bunch of merchandise for a loss, even if it generates...
Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign?Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to...
Board Retailers Association kicked off the first of many relevant and helpful quarterly webinars on a variety of topics in collaboration with BRA Supporting Vendor Partner Management One on March 30, 2021. Fortunately, many board retailers saw demand for products rise...