Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Did Target just move Black Friday up to October 7?” by George Anderson plus retail industry experts weigh in on this important question: “Has the beginning of October replaced Thanksgiving week as retail’s start to the holiday season?” via Retail Wire

“Did Target just move Black Friday up to October 7?” by George Anderson plus retail industry experts weigh in on this important question: “Has the beginning of October replaced Thanksgiving week as retail’s start to the holiday season?” via Retail Wire

by | Sep 23, 2022 | Brick & Mortar, Holiday, News, Retail Strategy

Christmas creep is dead. Retailers moving their holiday promotions up from Thanksgiving Day week is now just business as usual. It is for Target, which announced it is kicking off its holiday season push with its biggest ever “Deal Days” promotion running...
“Top 10 Boating Safety Tips for the Busy 2022 Season” by The Watersports Foundation via the WSIA Newsletter

“Top 10 Boating Safety Tips for the Busy 2022 Season” by The Watersports Foundation via the WSIA Newsletter

by | May 9, 2022 | Community, Holiday, Industry, Resources, Safety and preparedness, Wake Skate, Wake Surf, Wakeboard

With a 35% increase in new boat ownership and 415,000 new boaters taking to the waterways since 2020, boating participation will reach historic levels of participation this summer, says Water Sports Foundation Executive Director Jim Emmons. With the Memorial Day...
“Surf Shop Day is now being handled by the awesome people behind SIMA plus link to social media assets to use for SSD on May 21st” via Surf Industry Member Association blog

“Surf Shop Day is now being handled by the awesome people behind SIMA plus link to social media assets to use for SSD on May 21st” via Surf Industry Member Association blog

by | May 4, 2022 | Holiday, Industry, Surf

Let’s celebrate! A surf shop’s value according to Shaun Tomson, world champion surfer, environmentalist, and author: “Surf shops supply what surfers truly need – not what they want, but what they truly need – a great board, a wetsuit, some surf shorts, wax, and a few...