Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How To Improve Your Retail Sales With Role Play” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 26, 2023 | Brick & Mortar, HR, Resources, Retail Strategy, Sales Training

Nine powerful tips to improve this essential part of your sales training and grow your retail sales Are you looking for how to improve sales for your store? If you’re trying to grow your retail sales, role play is essential to your daily practice. Retailers who are...

“How to Engage Shoppers in Your Store: Say Goodbye to “How Can I Help You?”” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 13, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources

Have you ever been in a retail store where the employees all seem like they’d rather be anywhere else but there? Maybe they’re standing around chatting with each other or on their phones, or maybe they just have that vibe that conveys they don’t want...

“Sales Training – 5 of The Stupidest Questions to Ask Retail Shoppers” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 5, 2023 | Brick & Mortar, Customer Service, HR, Resources, Retail Strategy

1. How are you today? Admit it, you don’t care; the shopper knows you don’t care. This leads the customer to parrot a specific answer, “Fine, and you?” To which the retail employee responds with another expected answer, “Fine,” or they launch into another unthinking...

“Beyond the Resume: 3 Hidden Characteristics of Valuable Employees” by Mike Szczesny via Total Retail

by admin | Mar 2, 2023 | Brick & Mortar, HR, Resources, Retail Strategy

Credit: Getty Images by Luis Alvarez The question of employee engagement has never been more pressing. Coming out of the pandemic, there has been a shift in employee expectations about both pay and working conditions. With potential economic headwinds — e.g., debt...

“14 Ideas for Effective Retail Customer Service Training” by Bob Phibbs via The Retail Doctor Blog

by admin | Feb 26, 2023 | Brick & Mortar, Customer Service, HR, Resources, Retail Strategy

Retail customer service training aims to create an exceptional customer experience. So, what goals do you focus on when you teach your employees how to give customers exceptional experiences? Sometimes good customer service means something quick, cheap, and...

“Shopping for Relevance: How Retailers Can Increase Sales” by Bob Phibbs via The Retail Doctor Blog

by admin | Feb 20, 2023 | HR, Resources, Retail Strategy

With the rise of online shopping, retailers have to work harder than ever to attract and retain customers. Contrary to the old saw, shoppers only care about price; what shoppers are really looking for is relevance. Shoppers often find relevance in...