Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Pat Fava, Egan Wint Win Red Bull Heavy Metal In Detroit” by Staff via The Inertia

by admin | Feb 14, 2023 | Community, Competitions, Event Planning, Industry, News, Snowboard

Red Bull Heavy Metal at its best. Photo: RB Red Bull continued its revival of the decades-old Heavy Metal over the weekend. The event was brought back to life in 2022 after a 19-year hiatus, and on Saturday they transformed Detroit’s Hart...

“Skate Shop Day happens in one week plus 2022 recap, link to SSD graphics & letter from Chris Nieratko (SSD Founder and owner of NJ Skate Shop)” reposted by Board Retailers Association

by admin | Feb 11, 2023 | Community, Holiday, Industry, News, Skateboard

What is Skate Shop Day? Skate Shop Day is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for skateboarding as a whole. Skate Shop Day is meant to get...

“JENKEM VOL. 3 – LATEST AND GREATEST HARDCOVER BOOK HAS ARRIVED” by staff via Jenkem Mag

by admin | Feb 3, 2023 | Book Review, Community, Industry, Legends, News, Retail History, Skateboard

It’s been quite some time, but we’re back with the third and final installment in our Jenkem Book Series. That’s right, Jenkem Vol. 3 is finally here, consisting of 100% new content, completing the book trilogy we started back when we were even...

“Retail in 2023: Back to Basics” by Chelsea Zhang and Rick Zullo via Total Retail

by admin | Feb 2, 2023 | Brick & Mortar, E-Commerce, Industry, Omnichannel, Predictions, Retail Economy, Returns

Credit: Warby Parker Over the last several years we’ve seen a tremendous boon in direct-to-consumer (DTC) and e-commerce strategies for retail. Venture capital flooded into the category leaving incumbent retailers feeling pressured. 2022 started to see a reversal of...

“Mark McMorris Wins Snowboard Slopestyle Gold, Breaks Record for Winter X Games Medals” by Will Sileo via The Inertia

by admin | Jan 31, 2023 | Awards, Competitions, Industry, News, Snowboard

Photo Courtesy of NBC Sports Mark McMorris just became the winningest athlete in Winter X Games history. You can watch the full video below, and I’d recommend it, as there was some insane snowboarding during the entire event. But if you want things summed up nicely,...

“Top 10 Hidden Gems of Surf Expo 2023 (opinion article)” by Rich Aloha via Wakeboarding Magazine plus link to view photos from the most recent Surf Expo Trade Show

by admin | Jan 30, 2023 | Industry, Product Reviews, SUP, Surf, Trade Shows, Wakeboard

Surf Expo exhibitors fill up a massive hall in Orlando. Rich Aloha Surf Expo, once a watersports wonderland, adds a January event. What can riders now expect from this premier event? Since its debut in 1976, Surf Expo, has drawn in multitudes of surfing...