Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Spring Break Specialty Retail Report from Florida” by Kari Hamanaka via Shop Eat Surf

by admin | Apr 3, 2023 | Brick & Mortar, Holiday, Industry, News, Retail Economy, Retail Strategy, Skateboard, Surf

Quiet Storm in downtown Fort Lauderdale (top left), inside Island Water Sports (bottom left), and the board room at Nomad Surf Shop (right). Photo by SES. Florida specialty surf and skate shops will see one more big push of traffic flowing through their doors in the...

“Ocean Pacific Apparel Founder Jim Jenks Dies, Helped Birth Modern Surf Industry” by Kari Hamanaka via Shop Eat Surf

by admin | Mar 21, 2023 | Community, Industry, Legends, News, Rest In Peace, Retail History, Surf

Clockwise from top left: Jim Jenks in the Op days; Jim with his last truck; the famous Op corduroy shorts. Photos courtesy of Junior Jenks and the Surfing Walk of Fame. Jim Jenks, the former surf shop worker who turned Ocean Pacific into an industry-defining...

“DISCUSSING ABDS, FILMING ETIQUETTE, AND NICHE INSTAGRAM ACCOUNTS” by Davis Campbell via Jenkem Mag

by admin | Mar 14, 2023 | Community, Debate, Industry, Skateboard, Social Media

If you’re a skate nerd in 2023 it seems there’s no better place to be than on Instagram. For every niche you can dream of, there is a fellow skater out there compiling all known photos and clips of that specific skater, trick, or spot for your viewing pleasure. You...

“Skiers And Snowboarders, Men And Women Have Rare Chance To Compete Together In Dew Tour Superpipe Jam” by Michelle Bruton via Forbes plus video of big air and entire competition courtesy of Dew Tour

by admin | Feb 28, 2023 | Community, Competitions, Debate, Industry, News, Olympics, Snowboard

Ayumu Hirano competes in the Dew Tour High Air & Best Trick Jam at Copper Mountain MIKE YOSHIDA If you overhear someone today commenting on the “rivalry” between skiers and snowboarders, chances are they were around in the ’70s when snowboarders began to join the...

“LOUIE BARLETTA ON LEAVING ENJOI AND WHAT THE FUTURE HOLDS” by Ian Michna via Jenkem Mag

by admin | Feb 27, 2023 | Industry, News, Skateboard

It’s been a while since a move shocked the skate industry, but just the other day, the announcement of Louie Barletta leaving enjoi hit a lot of 2000s skate babies in the gut. After years of being one of the key and influential figures of the company, Louie...

“Pat Fava, Egan Wint Win Red Bull Heavy Metal In Detroit” by Staff via The Inertia

by admin | Feb 14, 2023 | Community, Competitions, Event Planning, Industry, News, Snowboard

Red Bull Heavy Metal at its best. Photo: RB Red Bull continued its revival of the decades-old Heavy Metal over the weekend. The event was brought back to life in 2022 after a 19-year hiatus, and on Saturday they transformed Detroit’s Hart...